Welcome to the lastminute.com Press Office

Press_office

Here you can find latest press releases, contact details for journalists and information about lastminute.com.

Press contact
The following press contact is for journalists. If you are not a member of the press but need to contact lastminute.com please click here where you will find the right contact details for your request (please note that the press office team are a nice bunch of people, but they simply can’t help with booking inquiries or questions regarding bookings).

Journalists please contact: communications_team(at)lastminute.com


About lastminute.com

About lastminute.com

We’re champions of last minute travel and leisure. Giving people five-star experiences at three-star price tags is what lastminute.com lives for. We’ve been doing it since 1998 and we reckon we’re the best at it. When we asked independent researchers to ask people which European brand they associated with ‘last minute’ travel and leisure, 94 per cent of them mentioned us. To us, that makes us Number One. Hotels, spa days, city breaks, meals out, theatre tickets… we provide customers with great last minute deals which enable and inspire spontaneity.

last minute insights in one minute
  • 56% of Brits say the best decisions they had ever made were spontaneous*
  • Six million Brits use mobiles to book getaway breaks on the day**
  • One in five (19%) super-spontaneous Brits book mobile on the same day for that very night**
  • At lastminute.com, more and more customers book hotels between 6pm and midnight for stays that very night, taking last minute living to a whole new level.
  • 17 million Brits are spontaneous – that’s one third of the nation***
  • Spontaneous breaks recharge work batteries: going away could almost double how productive we are at work when we get back***
  • Brits book more than 50% of short breaks at the last minute – and 30% want to do more of these***
  • Brits think about just quickly getting away spontaneously almost five times per week****
  • Almost a third of Brits (32%) say they totally rely on their gut feeling when making a decision*
  • 44% of Brits have booked a holiday or break completely on a whim*

* OnePoll survey commissioned by lastminute.com, with 2,000 adults in July 2014

** OnePoll survey commissioned by lastminute.com, with 2,000 adults in April 2014

*** OnePoll survey commissioned by lastminute.com, with 2,200 adults in September 2013

**** Yougov survey commissioned by lastminute.com, with 2,200 adults in April 2013

The top 10 most common decisions made on a whim by Brits
  1. Booked a holiday / break
  2. Bought a television or big gadget
  3. Dyed my hair
  4. Went out one night which turned out to be the most amazing night ever
  5. Quit my job
  6. Started a whole new hobby / passion
  7. Just packed the bags and went to a place I always wanted to go to
  8. Asked someone out on a date
  9. Got a tattoo
  10. Been unfaithful

* OnePoll survey commissioned by lastminute.com, with 2,000 British adults in July 2014

Need a bed tonight?

Smartphones are making the nation more spontaneous, according to lastminute.com research. Six million Brits[1] are using their mobiles to book getaway breaks on the day and over half (59%)[2] are booking getaway breaks in the same week they depart.

lastminute.com’s hotel app allows customers to book a hotel wherever they are – available for free on the App Store and on Android. The new lastminute.com app finds hotels nearby at the best prices – everything one would expect from the champion of last minute travel and leisure.

Key features of the lastminute.com hotel app:

Find hotels fast

  • Search by date with the calendar feature
  • Search by location – find hotels using GPS

Get the very best last minute deals

  • Get the very best deals on a range of hotels – from crash pads to four and five star hotels
  • Includes lastminute.com’s range of Top Secret® Hotels with savings of up to 35% off
  • Price Match Guarantee – find a better deal on any other UK website and lastminute.com will refund the difference

Choose the right hotel that suits your needs

  • Sort by the categories most important – price, distance
  • Estimated walking distance provided
  • See photos and a description of hotels (or clues for Top Secret® Hotels)
  • See if breakfast is included and what other facilities are provided – Wi-Fi, parking etc.

[1] 19% of population aged 25 – 39 according to  data

[2] OnePoll survey commissioned by lastminute.com, with 2,000 Brfitish adults in April 2014.

PRESS RELEASE 12/02/2014 Frisky Friday: come 12.45pm, loved up Brits will escape for naughty Valentine’s weekends

Frisky Friday: come 12.45pm, loved up Brits will escape for naughty Valentine’s weekends

  • Over 10 million Brits go on frisky escapes this Valentine’s Day
  • A quarter will spend 12 hours or more in their hotel room
  • More Instagram than intimate: A third will brag about their love fest on social media – often to provoke an ex-partner

Record numbers of British couples will spend this weekend holed up in hotels together as they make the most of Valentine’s Day, turning this Friday into ‘Frisky Friday’: and the action is expected to climax around 12.45pm, when many hit the roads and airports to begin their weekends away, new research by lastminute.com exposed.

In total, more than a fifth of Brits, that’s over ten million people*, will set off to get off this weekend (33 per cent more than last year) and a quarter will even take time off work on Friday to extend their love fest.

Mark Spowage, AA patrol of the year, says: “With Valentine’s Day falling on a Saturday this year and, of course dependent on the weather, it’s likely there will be more people on the roads for a day out or romantic weekend away. We’re expecting the roads to be pretty busy from Friday afternoon, particularly if you’re heading to the airport or flocking to the capital.”

Staying in when going away is what most Brits are up for, as some couples barely intend to leave their hotel room during their Valentine’s break: a quarter admit they’ll spend 12 hours or more per day in their love nest. On average they will lock themselves up for almost 25 per cent more time than on a normal hotel stay.

And the lastminute.com research is a bit like a keyhole into the Brits’ hotel rooms as it shows that top of the agenda for some may be romance, with plenty of kisses and cuddles (18 per cent), romantic relaxation time (16 per cent), a fancy dinner (16 per cent), champagne and roses (13 per cent) and bubble baths (11 per cent). But others seem to have more sexy delights on their mind. Having lots of fun between the sheets (14 per cent), staying in bed all day (5 per cent) watching naughty movies together (4 per cent), and re-enacting at least some of the 50 Shades of Grey for a weekend of S&M (4 per cent), all make it onto the list of Brits’ desires.

As couples will spend so much time behind the four walls of their hotel room; this Valentine’s Day will be all about luxury, with 80 per cent of Brits choosing indulgent 4- or 5- star hotels. But that’s not all that matters when it comes to the perfect Valentine’s Day Hotels: a big bed (41 per cent), a good mattress (23 per cent), a hot tub (19 per cent), late check-out (15 per cent) and sound proof walls (12 per cent) are all much more appealing than saving the pennies.

Wanting to treat their other halves, to get away from everyday routine, to revive their relationship and the fact that Valentine’s Day falls on a weekend were all cited as reasons behind choosing to go away for this year’s day of love. However, there are many who have a very different agenda, which is more Instagram than intimate. A third of Brits getting away for Valentine’s Day will share their love with the whole wide world and brag about their trip on social media. Feeds will be flooded mostly with shots of Champagne and roses this weekend. And whilst many simply want to show off their romantic side, make others envious, share photos and gloat, more than one in five will post just to provoke an ex-partner. And men are the worst offenders.

The most popular love-scapades this year will be a UK city break, a beach break for a dose of winter sun or a city break abroad when going away for Valentine’s Day. According to the lastminute.com survey the Brits rate as the naughtiest destinations for Valentine’s Day: Paris (28 per cent), Amsterdam (27 per cent), Barcelona (15 percent), New York (14 per cent), London (13 percent) and Las Vegas (13 per cent) – with the capital apparently being slightly more sinful than sin city, proving there are some truly sexy delights in Europe.

In fact, lastminute.com customers seem to also be flocking to these sexy cities, with Paris, Amsterdam and Barcelona being the top three spontaneous city break destinations for Valentine’s Day -  Amsterdam alone, with its sexy red lights, is 20 per cent more popular than last year.

Commenting on the trend, Amanda Cumine, Brand and Communications Director at lastminute.com says: “It seems that Valentine’s Day is no longer the usual love fest around chocolates and roses for Brits are, as quite literally, they choose to go the extra mile. This Friday the roads and airports will be flooded with loved up couples heading to a kinky weekend away – making it a truly Frisky Friday. And many jaunt for the sexy delights of Europe with Paris, Amsterdam and Barcelona rated as best destinations for a naughty weekend away. Good choice Brits, this is what Valentine’s Day should really be all about.”

One of lastminute.com’s hotel partners, who asked not to be named to spare their customers blushes, said: “We fully expect some more adventurous kinds to stay in our hotel, particularly over this weekend – last Valentine’s Day our housekeeping staff actually found sex toys and even sex dolls which had been accidentally left behind in a room.”

The lastminute.com research found that 47 per cent of Brits think they have better sex when away from home. In fact, relationship expert Tracey Cox, says: “It looks like the 50 shades of Grey effect has really taken hold of Brits as we approach Valentine’s Day. As the research shows, Brits tend to be more liberated when they are on holiday and many of us are using Valentine’s Day as an opportunity to add a bit of spice to our sex lives. New surroundings and lower chances of being caught by someone we know, breaks down our inhibitions and elevates our more adventurous side. It’s no wonder that nearly half (47%) of us report to have better sex when we’re away!”

Join in the conversations on the Valentine’s Day weekend on Twitter #lustminute.

This Valentine’s Day lastminute.com features the sexy delights of Europe in its latest YouTube video and has a great range of last minute deals like a selection of naughty hotels perfect for treating your loved one this Valentine’s weekend.

-ENDS-

 

*According to the ONS (Office of National Statistics) there are 50,501,583 people over 18 year living in the UK. And according to the lastminute.com survey 20.30 per cent of Brits will get away of Valentine’s Day this year. That’s a total of 10,251,821.

About the survey

The survey was carried out on behalf of lastminute.com by OnePoll. All figures, unless otherwise stated, are from this survey. Total sample size of adults across the UK was 2,000. The survey was carried out online. The figures have been weighted and are representative of all adults in their respective country (aged 18+).

For further information and assets, please contact: Communications_Team@lastminute.com

Notes to editors

About the survey

2,000 UK adults polled by One Poll on 2nd – 5th February 2015.

About lastminute.com

We’re champions of last minute travel and leisure. Giving people five-star experiences at three-star price tags is what lastminute.com lives for. We’ve been doing it since 1998 and we reckon we’re the best at it. When we asked independent researchers to ask people which European brand they associated with ‘last minute’ travel and leisure, 94 per cent of them mentioned us. To us, that makes us Number One. Hotels, spa days, city breaks, meals out, theatre tickets… we provide customers with great last minute deals which enable and inspire spontaneity. Headquartered in Farringdon, London, lastminute.com also operates in Ireland, France, Germany, Italy and Spain.

PRESS RELEASE 06/02/2015 lastminute.com's cheeky new Valentine's campaign encourages lovers to book a #LustMinute weekend away

LASTMINUTE.COM’S CHEEKY NEW VALENTINE’S CAMPAIGN ENCOURAGES LOVERS TO BOOK A #LUSTMINUTE WEEKEND AWAY

VIDEO: http://youtu.be/TLYDSVvOzXw

lastminute.com is seducing lovers to enjoy the sexy delights of Europe this Valentine’s Day through a cheeky and bold video. It’s positioning the brand as the go-to site for #lustminute city breaks and gifts, and will be sure to make viewers never look at art or bakers in the same way again.

Launching on 9th February on lastminute.com’s YouTube channel, the video sits at the heart of a wider Valentine’s Day campaign and aims to connect lastminute.com with the big annual day for lovers in a fun and provocative way, to generate a spike of buzz around the date. The delights of Europe will also be passionately embraced by lastminute.com’s social media channels, PR, press ads, CRM, content and naughty hotel recommendations across the lastminute.com site.

The film, created by adam&eveDDB, is not your usual love fest around chocolates and roses. Instead, it showcases a series of suggestive images of famous art, monuments and delicacies from across Europe. Whilst offering cultural inspiration, it sums up perfectly what a Valentine’s weekend break should really be all about. Those who dare to view are taken on a journey with glimpses of Le Pedrera in Barcelona, Europe’s master-bakers in action, winding canals of Venice and a hot ancient sculpture – with exquisite classical music orchestrating the action.

Amanda Cumine, Brand and Communications Director at lastminute.com, explains: “Who would have thought Europe is such a sensually enticing place.  With our video we want to put a smile on people’s face or pink flush on their cheeks and reinforce our irreverent brand personality: Valentine’s Day is a great occasion to remind everyone of how fun spontaneity is and the reasons to love living last minute – doing this in a bit of a cheeky way sits at the heart of everything we do.

‘In the past year we’ve created some very successful, hilarious videos and we’ve got quite a crush on them now. It fits our passion to let the unexpected happen more often and it’s a great way of showcasing our playful and quirky traits through various channels.”

– ENDS –

Notes to editors

For more information or to request interviews or imagery, please contact:

lastminute.com press office:

Communications_team@lastminute.com

About lastminute.com

We’re champions of last minute travel and leisure. Giving people five-star experiences at three-star price tags is what lastminute.com lives for. We’ve been doing it since 1998 and we reckon we’re the best at it. When we asked independent researchers to ask people which European brand they associated with ‘last minute’ travel and leisure, 94 per cent of them mentioned us. To us, that makes us Number One. Hotels, spa days, city breaks, meals out, theatre tickets…we provide customers with great last minute deals which enable and inspire spontaneity. Headquartered in Farringdon, London, lastminute.com also operates in Ireland, France, Germany, Italy and Spain.

Credits

Launch date: Monday 9th February 2015

Project name: Sexy Delights of Europe

Client: Amanda Cumine, Director of Brand and Communications

Creative agency: adam&eveddb.com

Chief Creative Officer: Ben Priest

Executive Creative Directors: Ben Tollett, Richard Brim

Creative Directors: Frank Ginger & Shay Reading

Copywriter: Frances Leach

Art director: Christopher Bowsher

Planner: Dom Boyd

Media agency: Manning Gottlieb OMD

Production company: cain&abel

Director: Robert Smith

PRESS RELEASE 21/01/2014 Brits’ Holiday Ambitions 2015

Brits’ Holiday Ambitions 2015

- Brits have high hopes for holidays in 2015 -

  • 37% of Brits aspire to be more adventurous with their holidays in 2015
  • Over two thirds have yet to fulfil their travel dreams
  • But 57% of us are creatures of habit and go on the same holidays repeatedly

We are officially wanderlusty! Brits have the appetite to travel more and spend more on getting away this year, according to a lastminute.com study looking into the nation’s 2015 holiday ambitions.

However, whilst almost two in five long to be more adventurous with their holidays this year, research also revealed that ambitions and reality can be oceans apart: 34 million Brits foster unfulfilled travel dreams of seeing polar bears, storm chasing or trekking through the wilderness. But in reality, 29 million tend to go on the same holidays repeatedly* – proving we’re very stuck in our ways and are not ticking our holiday dreams off the list as quickly as we might like.

Over a quarter hope to escape four times or more this year, while the average Brit will get away nearly three times (up 5 per cent compared to 2014). We plan to travel one extra day (16 vs 15 days) and we are also more willing to splash the cash on travel: 38 per cent will spend about the same as last year, 30 per cent a bit more and 10 per cent are prepared to double their 2014 travel spend. So it seems 2015 is all about making more of our free time with a quarter even going as far as admitting they won’t hesitate to throw a sickie to extend their average 26 days of annual leave from work. So… what are the Brits’ ambitions for those precious days away?

Where we go: Destination dreams vs reality

Over a quarter of Brits feel they didn’t make the most of their annual leave last year, but whilst in 2015 they plan to travel big, many of their ultimate travel dreams won’t come true. The study revealed that the Brits’ holiday fantasies this year include a long tour to visit all of their bucket list destinations at once, followed by experiencing a natural phenomenon like the Northern Lights, a round the world trip and a stay in an uber-luxurious hotel. But not even ten per cent will end up fulfilling that one big dream by December.

Instead, a majority will play it safe and opt for more traditional holidays: While the UK continues to be the number one travel destination for the Brits (36 per cent will make it a holiday destination this year versus 42 per cent last year), the strength of the Pound versus the Euro will see a resurgence of Euro-zone countries in the top five overseas destinations we want to visit:

  1. Spain (25 percent up from 23 percent)
  2. France (18 up from 15 percent)
  3. USA (13 up from 9 percent)
  4. Italy (12 up from 8 percent)
  5. Greece (10 up from 7 percent)

New trend destinations, although on a smaller level, include Austria (up 45 per cent), the Caribbean (up 47 per cent) and Croatia (up 43 per cent) as these promise to move up the Brits’ holiday list..

What we do: Bye bye sun, hello sharks!

When it comes to the types of travel Brits dream of this year, it’s beach holidays and city breaks that rule, with a bit of weekend relaxation thrown in for good measure. And once away, Brits will increasingly opt for experiences rather than just lazing in the sun: Sunbathing lost its second position in the Brits’ 2014 holiday pastimes and is now only ranked fourth – behind sightseeing, experiencing local cuisine and enjoying culture. But Brits also long for some adrenaline: three times more Brits than last year fancy swimming with sharks (6.7% vs 2.5%) and more than double the number of people want to try out free diving (8.5% vs 3.5%) or white water rafting (8.7% vs 4.1%). And when we go out of our comfort zone we can’t help but overtly brag to our friends on social media, with one in ten (11%) admitting to sharing their once in a life time adventures.

Topping the 2015 holiday activity wish list are:

  1. Sightseeing (54%)
  2. Experiencing local food (45%)
  3. Cultural excursions (39%)
  4. Sun bathing (32%)
  5. Going to the theatre / opera (23%)
  6. Spa treatments (17.9%)
  7. Snorkelling (14.1%)
  8. Hiking (12.1%)
  9. Free diving (8.5%)
  10. White water rafting (8.7%)

Reigo Eljas, Trading Director at lastminute.com: “When it comes to travel ambitions they seem a bit like New Year’s resolutions: Good intentions, big dreams, high hopes – but in reality we don’t see them through. We all love a lazy beach holiday and want to see the Eiffel Tower but this year we encourage people to be spontaneous and use one of their breaks to make their travel dreams become a reality. If you fantasise about walking the Great Wall of China don’t just end up walking along Blackpool beach and if you want to scrub behind an elephant’s ear or shake hands with the orang-utans, don’t wave goodbye to your travel dreams like the 29 million other holiday-repeaters in Britain.

“Brits don’t need to have deep pockets to stay in the ultimate luxury hotel, board a plane to see the Northern Lights or go clubbing in Ibiza – lastminute.com has great deals to reward spontaneity all year through.”

*According to the ONS (Office of National Statistics) there are 50,501,583 people over 18 year living in the UK. The lastminute.com survey found, that 67.7% of Brits (34.19 million) have an unfulfilled travel dream and 56.7% (28.63 million) tend to take the same kind of holiday(s) repeatedly.

About the survey

The survey was carried out on behalf of lastminute.com by OnePoll. All figures, unless otherwise stated, are from this survey. Total sample size of adults across the UK was 2,000. The survey was carried out online. The figures have been weighted and are representative of all adults in their respective country (aged 18+).

For further information and assets, please contact: Communications_Team@lastminute.com

Notes to editors

About the survey

2,000 UK adults polled by One Poll on 14th January to 16th January 2015.

About lastminute.com

We’re champions of last minute travel and leisure. Giving people five-star experiences at three-star price tags is what lastminute.com lives for. We’ve been doing it since 1998 and we reckon we’re the best at it. When we asked independent researchers to ask people which European brand they associated with ‘last minute’ travel and leisure, 94 per cent of them mentioned us. To us, that makes us Number One. Hotels, spa days, city breaks, meals out, theatre tickets… we provide customers with great last minute deals which enable and inspire spontaneity. Headquartered in Farringdon, London, lastminute.com also operates in Ireland, France, Germany, Italy and Spain.

PRESS RELEASE 18/11/2014 Christmas gift fit from a Queen - Brits would most like to get a Christmas gift from the Royals

CHRISTMAS GIFT FIT FROM A QUEEN

Brits would most like to get a Christmas gift from the Royals

  • The Queen tops the Brits’ list of most popular Christmas givers
  • The Duke and the Duchess of Cambridge, the Beckhams and George Clooney would give a very merry gift too
  • Ridiculous Christmas jumpers and diet books among top 10 gifts Brits’ dread the most

The Queen tops the list of celebrities Brits would most like to get a Christmas present from, followed by the Duke and the Duchess of Cambridge, Santa Claus himself and the ever so stylish Beckhams. This was today revealed by the new lastminute.com ‘Get Christmas Right This Year’ study.

Other A-listers making up the list of the top ten merry Christmas present givers include: Stephen Fry, George Clooney and Johnny Depp. Sporting stars and bears are next up with Lewis Hamilton and Paddington Bear charting at eight and nine. And finally sneaking into the list at number ten is Hollywood sweetheart Jennifer Aniston, who would certainly be pleased to hear she beat Brangelina in this festive hit list.

Those keen to get a majestic Christmas present should be warned though: our Royals are rumoured to prefer joke gifts and cheap tat over luxurious Cashmere and sparkling gems. Legend has it Prince Charles once got a leather loo seat from his sister Princess Anne!

With such a monstrosity of a Christmas gift, His Royal Highness finds himself in good company with the rest of the UK, as the lastminute.com survey revealed that amongst the oddest presents Brits ever received are some truly horrific offerings: Willy warmers, spider catchers, shaping underwear, mankinis, condoms, ceramic frog soap holders, light bulbs, knitted toilet roll covers, a naughty board game from the in-laws and a thong from granny or even a work colleague. Too often people cause such festive drama knowingly with a quarter of Brits confessing to having bought a gift that they are certain will be detested by the other person.

In fact, it usually is the partner and the mother getting Christmas presents wrong according to the survey participants. However, when asked which celebrity they think would hand them the worst gift, a different kind of royalty topped the list with reality Queen Kim Kardashian leading the illustrious ranking (14%). But politicians were voted for not far behind with Nigel Farage (13%), Ed Miliband (12%) and David Cameron (10%) all polling highly.

The items Brits fear most when unwrapping a present are ridiculous Christmas jumpers, diet books and vouchers for plastic surgery. On this list of bad presents more tasteless attempts follow with cartoon socks, tacky ornaments and gaudy ties. For one in seven the worst surprise would be a sex toy or out of date food. With such terror lurking under the Christmas tree, it’s no surprise a fifth of us dread gift giving – a few (2%) even broke up with their partner after getting a bad present.

With only one in ten people actually dropping hints about what they would like for Christmas, lastminute.com asked 2,000 adults and discovered what Brits really want this year. And it’s not cool technology or chic fashion that top the list – it’s about cash, or enjoying a good time together: a bundle of money to spend on themselves tops the Brits’ wish list, followed by a beach holiday, plane tickets for a dream destination, a city break or a luxurious sports car. There are also some more affordable items in the wish list like theatre or musical tickets.

Adam Stott Everett, Head of Lifestyle Trading at lastminute.com, commented:Our research found that the people who should know best are often the ones who get it wrong the most: Partners and Mothers are the Brits’ worst Christmas present givers. It’s not a surprise then that many of us dream of getting a gift from such A-Listers as The Queen, the Cambridges or the Beckhams. Well, most of us won’t find a parcel from one of them under the Christmas tree. But who cares… there’s still a few days left to get Christmas right this year and we’re more than happy to help with our great last minute gift selection.”

Top 10 celebrities Brits would most like to receive a Christmas present from

  All Men Women
1 The Queen (11%) The Queen (13%) Duke & Duchess of Cambridge (13%)
2 Duke & Duchess of Cambridge (11 %) Duke & Duchess of Cambridge (9%) Santa Claus (11%)
3 Santa Claus (10%) The Beckhams (9%) The Beckhams (10%)
4 The Beckhams (10%) Stephen Fry (8%) The Queen (10%)
5 Stephen Fry (7%) Santa Claus (8%) Johnny Depp (9%)
6 George Clooney (7%) Lewis Hamilton (8%) George Clooney (9%)
7 Johnny Depp (6%) Jennifer Aniston (7%) Stephen Fry (7%)
8 Lewis Hamilton (6%) Jennifer Lawrence (5%) Paddington Bear (5%)
9 Paddington Bear (5%) George Clooney (5%) Gok Wan (5%)
10 Jennifer Aniston (5%) James Bond (5%) Simon Cowell (5%)

 

Top 10 of Brits’ Christmas wishes

  All Men Women
1 Bundles of money to spend on myself (27%) Bundles of money to spend on myself (26%) Bundles of money to spend on myself (28%)
2 A relaxing beach holiday (18%) A luxurious sports car (21%) A fabulous city break (19%)
3 Plane tickets (17%) A relaxing beach holiday (18%) A relaxing beach holiday (18%)
4 A fabulous city break (16%) The latest super modern TV (17%) A beautiful piece of jewellery (18%)
5 A luxurious sports car (15%) Plane tickets to fly to my dream destination (16%) Tickets for a must see theatre / musical show (13%)
6 The promise of being taken on holiday (11%) A fabulous city break (13%) The promise of being taken on holiday somewhere special (13%)
7 The latest super modern TV (11%) The promise of being taken on holiday somewhere special (9%) A night in a luxury hotel (12%)
8 A beautiful piece of jewelry (10%) The latest tablet computer (9%) A book I’ve been wanting to read forever (11%)
9 Must see theatre / musical show tickets (10%) Concert tickets to see my favourite act / band (7%) Concert tickets to see my favourite act / band (11%)
10 A night in a luxury hotel (9%) Tickets to watch my favourite sports team (7%) A luxurious sports car (11%)

 

Top 10 Christmas gifts the Brits dread

  All Men Women
1 A ridiculous Christmas jumper (24%) Gaudy ties (29%) A diet book (25%)
2 A diet book (22%) A ridiculous Christmas jumper (28%) Tacky ornaments (22%)
3 Voucher for plastic surgery (19%) Cartoon socks (24%) A ridiculous Christmas jumper (21%)
4 Cartoon socks (19%) A diet book (18%) Voucher for plastic surgery (21%)
5 Tacky ornaments (19%) Voucher for plastic surgery (18%) Cheap tat (19%)
6 Gaudy ties (17%) Tacky ornaments (15%) Sex toys (18%)
7 Clothes that are too small (16%) Clothes that are too small (14%) Clothes that are too small (18%)
8 Cheap tat (16%) Cheap tat (13%) Unfashionable clothes (16%)
9 Sex toys (14%) Food that is out of date (11%) Food that is out of date (15%)
10 Food that is out of date (14%) The wrong team’s football shirt (10%) Cartoon socks (15%)

           *According to the ONS (Office of National Statistics) there are 50,501,583 people over 18 year living in the UK. The lastminute.com survey found, that out of the 8.39 Christmas presents Brits received last year, they disliked 2.06 and estimate the value of these at £87.30. This totals to 104,033,261 bad presents worth £4,408,788,196.

-ENDS-

For further information and assets, please contact: Communications_Team@lastminute.com

About the survey

The survey was carried out on behalf of lastminute.com by OnePoll. All figures, unless otherwise stated, are from this survey. Total sample size of adults across the UK was 2,000. The survey was carried out online. The figures have been weighted and are representative of all adults in their respective country (aged 18+).

About lastminute.com

We’re champions of last minute travel and leisure. Giving people five-star experiences at three-star price tags is what lastminute.com lives for. We’ve been doing it since 1998 and we reckon we’re the best at it. When we asked independent researchers to ask people which European brand they associated with ‘last minute’ travel and leisure, 94 per cent of them mentioned us. To us, that makes us Number One. Hotels, spa days, city breaks, meals out, theatre tickets… we provide customers with great last minute deals which enable and inspire spontaneity. Headquartered in Farringdon, London, lastminute.com also operates in Ireland, France, Germany, Italy and Spain.

PRESS RELEASE 16/12/2014 Brits expected to receive over 100 million bad presents this Christmas – But 2 in 5 will put on a fake face of joy

Brits expected to receive over 100 million bad presents this Christmas – But 2 in 5 will put on a fake face of joy

  • Ridiculous Christmas jumpers, diet books and sex toys among top 10 gifts Brits’ dread the most
  • Christmas morning fibs: 96% won’t  say if they don’t like a gift while over 11% pretend to love even the most horrific
  • 5% of Brits find it harder to lie about a shameful gift than about a secret love affair
  • Fake Face Guide: Psychologist Dr David Lewis reveals how to spot a fake face of joy and how to put on a brave face

For some, Christmas gifts seem to be more torture than thrill. New research has found that of the average eight Christmas presents Brits receive they usually loathe two. Across the country this amounts to a whopping 104 million unloved gifts and an estimated £4.4 billion* that will be wasted this festive season. This was revealed today by the lastminute.com ‘Get Christmas right this year’ study.

The items Brits fear most when unwrapping a parcel are ridiculous Christmas jumpers, diet books and vouchers for plastic surgery. On this list of bad presents more tasteless attempts follow with cartoon socks, tacky ornaments and gaudy ties. For one in seven the worst surprise would be a sex toy or out of date food. With such terror lurking under the Christmas tree, it’s no surprise a fifth of us dread gift giving – a few even broke up with their partner after getting a bad present. In fact, the givers who should know best are often the ones who get it wrong the most: Partners and Mothers.

Amongst the oddest presents Brits ever received according to the study are some truly horrific offerings that could turn even the kindest recipient into the Grinch: Willy warmers, spider catchers, shaping underwear, mankinis, condoms, ceramic frog soap holders, light bulbs, knitted toilet roll covers, a naughty board game from the in-laws and a thong from granny or even a work colleague. Too often people cause such festive drama knowingly with a quarter of Brits confessing to having bought a gift that they are certain will be detested by the other person.

With only one in ten people actually dropping hints about what they would like for Christmas, lastminute.com asked 2,000 adults and discovered what Brits really want this year. And it’s not cool technology or chic fashion that top the list – it’s about cash, or enjoying a good time together: a bundle of money to spend on themselves tops the Brits’ wish list, followed by a beach holiday, plane tickets for a dream destination, a city break or a luxurious sports car. There are also some more affordable items in the wish list like theatre or musical tickets.

Adam Stott-Everett, Head of Lifestyle Trading at lastminute.com commented:When it comes to Christmas it seems many of us will forever be a child as for two in five Brits it means a lot to receive a great present and a third actually miss the Christmassy excitement they felt when they were kids. So let’s bring those goose bumps back and avoid those crappy gifts that force our nearest and dearest to fake joy – there’s still a few days left to get Christmas right.”

The fake face guide: the top 10 tell-tale signs to spot fake gift glee

Under the sparkling lights of the Christmas tree most of us won’t hesitate to lie: The vast majority of polite Brits (96%) would rather lie than admit they don’t like a present they’ve been given. They put on a fake face to pretend merry joy when actually they loathe what they unwrap: almost two in five won’t show their displeasure and a quarter will put on a happy face. Over one in ten will pretend they absolutely love the gift, while almost as many will ditch the stuff as quickly as they can in the charity shop. Others will quietly bin it or secretly return it to the store for a refund.

A third of Brits doubt they can spot a fake face while half believe no one can see through their own fake face. With the nation in Christmas confusion over gift appreciation, acclaimed psychologist Dr David Lewis has put together for lastminute.com the ‘fake face guide’ with the top 10 tell-tale signs to spot bogus gift glee based on understanding facial tics and bodily giveaways revealing gift disappointment.

1. Head rub

People unsure how to respond to a bad Christmas gift tend to smooth down the hair at the back of their head, which often turns into a head rub. This is a combination of an approach (attack) gesture with the arm raised to strike and an avoidance (defensive) gesture with the arm raised across the face to ward off a blow.

2. Shrinking smiles

A fake smile uses only the muscles around the mouth while a genuine smile involves movement of the entire face including the jaw and the cheeks. It also causes two small pouches of flesh to rise up under each eye.

3. Timely thank you

Pay attention to the timing of the smile: If someone smiles after telling you how much they ‘love’ your present – rather than at the same time – they are probably lying.

4. Hidden twitches

A tightening of the jaw muscles often occurs when someone is lying – so be on the alert for increased tension in this area. Face-touching, nose scratching, ear tugging, mouth covering are also tell-tale signs of fake gift glee.

5. Petit pupils

True delight is reflected by a widening of the pupils – when they narrow when opening a gift it could be a sign of displeasure. According to practitioners of Neuro Linguistic Programming (NLP), when faking gift delight the eyes of a right handed person move up and to the left (from the viewpoint of the observer). On the other hand, if someone looks down and to the right they are truly visualising the happiness the gift will give them. For a left handed person, this is the opposite way.

6. Covered eyes and ears

Covering the eyes, however briefly, may indicate a reluctance to look at the gift any more than they have to while even briefly covering one ear suggests a disinclination to hear what the giver has to say.

7. Frozen torso

People being deceptive tend to ‘freeze’ up; this is meant to prevent ‘leaking’ negative emotions and could well indicate fake gift joy.

8. Crossed arms

People vary greatly in the extent to which they use their arms in conversations. When faking pleasure a person who normally had fairly relaxed arm movements may adopt a defensive posture by crossing their arms and locking them in place. This is the exact opposite of the open, palms-out stance associated with truth telling.

9. Locked ankles

Legs are the hardest body parts to consciously control – making them good indicators of true feelings. A person faking delight may rub their thighs to sooth away any tension. Locked ankles and crossed legs (when seated) indicate discomfort and potential deception.

10. Motionless hands

Hands create gestures, known as “illustrators”, when speaking the truth. A lack of hand gestures, clenched fists and folded palms could portray faked emotions, so too could exaggerated gestures.

Dr David Lewis commented: “We talk through our body far more than through our mouths; a vast majority of our message is being transmitted through non-verbal communication. However, since our culture emphasises words and the spoken response, the powerful messages transmitted through body language are often overlooked. When spotting a fake face of joy after giving someone a present, the key is to use your eyes rather than your ears. The same applies when thanking someone for the unwelcome gift you have just received. To avoid spoiling the festive mood you should learn how to lie as effectively with your body as with your lips.”

The cheat list: dos’s and don’ts how to pretend to absolutely love a Christmas present

Two in five of Brits struggle to pretend they like a gift either because they are just not good at lying – five percent of us even find it harder to lie about a shameful gift than about a secret love affair. According to Dr David Lewis even the most consummate actor would find it impossible to disguise all of the micro-movements associated with deception and only a tiny minority of people are capable of decoding these extremely rapid and subtle non-verbal messages. However, there are some macro-signals which can fake gift joy: here are the do’s and don’ts that help us pretend to love a gift and not ruin the festive atmosphere this Christmas.

Do’s

  1. Do think of the happiest moment in your life when unwrapping a gift – don’t focus exclusively on the gift itself. That way your body language will all be genuinely positive.
  2. Do give the giver direct eye-contact as you speak your thanks. This will compel them to give you eye-contact in return so preventing them from observing other aspects of your body language.
  3. Do stand fairly close to the giver – up to an arm’s length away. That way you will appear more trustworthy.

Don’ts

  1. Don’t engage in the ‘head rub’.
  2. Don’t make a gap between saying how much you like the gift and smiling – this must happen simultaneous.
  3. Don’t touch your face, especially by even briefly covering your eyes when thanking someone for a gift.

 Top 10 of Brits’ Christmas wishes

  All Men Women
1 Bundles of money to spend on myself (27%) Bundles of money to spend on myself (26%) Bundles of money to spend on myself (28%)
2 A relaxing beach holiday (18%) A luxurious sports car (21%) A fabulous city break (19%)
3 Plane tickets (17%) A relaxing beach holiday (18%) A relaxing beach holiday (18%)
4 A fabulous city break (16%) The latest super modern TV (17%) A beautiful piece of jewellery (18%)
5 A luxurious sports car (15%) Plane tickets to fly to my dream destination (16%) Tickets for a must see theatre / musical show (13%)
6 The promise of being taken on holiday (11%) A fabulous city break (13%) The promise of being taken on holiday somewhere special (13%)
7 The latest super modern TV (11%) The promise of being taken on holiday somewhere special (9%) A night in a luxury hotel (12%)
8 A beautiful piece of jewelry (10%) The latest tablet computer (9%) A book I’ve been wanting to read forever (11%)
9 Must see theatre / musical show tickets (10%) Concert tickets to see my favourite act / band (7%) Concert tickets to see my favourite act / band (11%)
10 A night in a luxury hotel (9%) Tickets to watch my favourite sports team (7%) A luxurious sports car (11%)

Top 10 Christmas gifts the Brits dread

  All Men Women
1 A ridiculous Christmas jumper (24%) Gaudy ties (29%) A diet book (25%)
2 A diet book (22%) A ridiculous Christmas jumper (28%) Tacky ornaments (22%)
3 Voucher for plastic surgery (19%) Cartoon socks (24%) A ridiculous Christmas jumper (21%)
4 Cartoon socks (19%) A diet book (18%) Voucher for plastic surgery (21%)
5 Tacky ornaments (19%) Voucher for plastic surgery (18%) Cheap tat (19%)
6 Gaudy ties (17%) Tacky ornaments (15%) Sex toys (18%)
7 Clothes that are too small (16%) Clothes that are too small (14%) Clothes that are too small (18%)
8 Cheap tat (16%) Cheap tat (13%) Unfashionable clothes (16%)
9 Sex toys (14%) Food that is out of date (11%) Food that is out of date (15%)
10 Food that is out of date (14%) The wrong team’s football shirt (10%) Cartoon socks (15%)

*According to the ONS (Office of National Statistics) there are 50,501,583 people over 18 year living in the UK. The lastminute.com survey found, that out of the 8.39 Christmas presents Brits received last year, they disliked 2.06 and estimate the value of these at £87.30. This totals to 104,033,261 bad presents worth £4,408,788,196.

-ENDS-

For further information and assets, please contact: Communications_Team@lastminute.com

About the survey

The survey was carried out on behalf of lastminute.com by OnePoll. All figures, unless otherwise stated, are from this survey. Total sample size of adults across the UK was 2,000. The survey was carried out online. The figures have been weighted and are representative of all adults in their respective country (aged 18+).

About lastminute.com

We’re champions of last minute travel and leisure. Giving people five-star experiences at three-star price tags is what lastminute.com lives for. We’ve been doing it since 1998 and we reckon we’re the best at it. When we asked independent researchers to ask people which European brand they associated with ‘last minute’ travel and leisure, 94 per cent of them mentioned us. To us, that makes us Number One. Hotels, spa days, city breaks, meals out, theatre tickets… we provide customers with great last minute deals which enable and inspire spontaneity. Headquartered in Farringdon, London, lastminute.com also operates in Ireland, France, Germany, Italy and Spain.

PRESS RELEASE 10/12/2014 A third of Brits go hotel bonkers after Christmas parties

A third of Brits go hotel bonkers after Christmas parties

  • 12th December most popular for Christmas party one night stays in hotels
  • Almost a third of Brits book a hotel room on the night of office Christmas Party
  • One in three shares a hotel room with a work colleague

12th of December is set to be the most popular night for the office Christmas party across the UK and this festive season almost a third of Brits will be checking into a hotel room rather than crawling home, according to data released today by lastminute.com

Of those who splashed out on a room previously, a third unexpectedly shared a night of passion with a work colleague and 13% of Brits confessed to sharing a bed with someone they met that evening. Some even admitted to ending up between the sheets with their boss or secretary after the work party!

The top three excuses for bedding down in a hotel are it’s cheaper than taking a taxi home (32%), to keep the party going (25%) and to get lucky (14%)!

Other reasons for booking hotel rooms after the Christmas party included that it was less hassle than going home drunk to their partner and people wanted to impress work colleagues by splashing the cash on a hotel room.

With the average UK worker attending two office Christmas parties this year, a tenth said they would decide on the night as to whether they go home or book a hotel room. Over 15% of respondents said that they didn’t book a room at all and instead opted for walking into the closest hotel for a bed.

While the most common way to reserve your room for the Christmas party is booking online (47%), Brits are now increasingly using smartphones or mobile apps, with a quarter booking on the go.

When comparing the sexes, men are twice as likely to ensure they have a hotel room booked close by for after the party, in the hopes of seducing a work colleague.

Martin Kleinman, Director of Hotel Supply from lastminute.com commented on the research:

“With so many Brits choosing a hotel over a taxi because it’s often cheaper, we have loads of hotel beds ready and waiting for whatever they want to get up to in them! With our mobile phone app anyone needing somewhere to stay can book a room at the last minute and with our handy location finder you’ll be able to stumble into the closest hotel to continue the party!”

The lastminute.com survey also revealed some of the most bizarre hotel one night stands stories, with one Brit admitting to waking up next to Santa Clause, and many admitted to sleeping outside the hotel room door, too drunk to open the door to the room they had booked.

Top 5 reasons to book a hotel room on the night of a Christmas party:

  1.        It was cheaper than a taxi (32%)
  2.        To have an after-party (25%)
  3.        To get with someone from work (14%)
  4.        In case I met someone to hook with up (13%)
  5.        To impress my colleagues (13%)

For the best deals on last minute hotel rooms, check out lastminute.com or the mobile booking app.

To view lastminute.com’s cheeky Top Secret Hotel promotional video, click here.

-ENDS-

Notes to editors

For further information and assets, please contact the lastminute.com press office:

e: Communications_team@lastminute.com

 

About the survey

The survey was carried out on behalf of lastminute.com by OnePoll. All figures, unless otherwise stated, are from this survey. Total sample size was 2,000 adults in the UK. Fieldwork was undertaken in December 2014

About lastminute.com

We’re champions of last minute travel and leisure. Giving people five-star experiences at three-star price tags is what lastminute.com lives for. We’ve been doing it since 1998 and we reckon we’re the best at it. When we asked independent researchers to ask people which European brand they associated with ‘last minute’ travel and leisure, 94 per cent of them mentioned us. To us, that makes us Number One. Hotels, spa days, city breaks, meals out, theatre tickets… we provide customers with great last minute deals which enable and inspire spontaneity. Headquartered in Farringdon, London, lastminute.com also operates in Ireland, France, Germany, Italy and Spain.

 

PRESS RELEASE 04/12/2014 Bonkers Brits enjoy inflight entertainment

Bonkers Brits enjoy inflight entertainment

  • One in ten Brits admit to membership to the Mile High Club
  • French fancy in-flight frolics the most
  • Spanish are most reserved in the sky

Brits ‘love the loo’ according to research from lastminute.com that has today revealed a tenth of us couldn’t resist the urge for a bumpy flight, and have joined the  Mile High Club.

Of those questioned, 30% of Brits have embarrassingly been caught in the act by flight attendants, whilst trying to gain their mile high membership.

Those from the West Midlands prove the most risqué in the UK with a fifth admitting to joining the Mile High Club, double the national average. It seems like those from London are a little more adventurous too, with almost 20% admitting to fooling around on plane, luckily though 10% have never been caught in the act.

When it comes to the battle of the sexes, men were more adventurous than women with 15% of British men admitting to joining the club versus only 7% of women.

Although compared to our European counterparts, Brits are an aero-flop, as the French topped the poll for the nation most likely to sneak into the aeroplane bathrooms for a romp – with more than one in four admitting to in-flight frolics – three times the figure for Brits.

The European wide survey, commissioned by lastminute.com to celebrate the 100th birthday of the Mile High Club, found that Spaniards are the most reserved across Europe with fewer than one in twenty people admitting to a spontaneous scuffle in the sky.

When revealing the friskiest nation in Europe, the stats placed Germany in second place with 18% having enjoyed some high altitude love, the Brits in third place, Italians in fourth, and the rather shy Spanish in fifth.

Top five countries most likely to take part in a sky-high frolic

France 27%
Germany 18%
Britain 11%
Italy 6%
Spain 4%

Commenting on the findings, an anonymous lastminute.com spokesperson, who is a member of the Mile High Club said:

“It doesn’t come as much of a surprise to see the French top this poll, they are certainly doing what they can to live up to our expectations, proving to be the most amorous in Europe! Perhaps these results will give Italy the shake-up they need to take on the French in the romance stakes! We always encourage travellers to be spontaneous and if that means getting jiggy in the sky then we’re all for it!”

lastminute.com’s top 5 tips to join the mile high club on the occasion of its 100th birthday

Be classy

The average size of a plane toilet is around 3×3 foot. So for those wanting to check into the mile high club in a bit more comfort and with some more leg space it’s a good idea to book a flight in business or first class where often the bathrooms are slightly more spacious.

Book a night flight

Flights that take off after sunset are a good choice for high-altitude love-making. Most other passengers are asleep, lights are dimmed, flight attendants are not walking through the plane as much – overall the atmosphere is a bit slinkier.

Pick the right time

Sometimes it’s the flight attendants putting their very polite oar in when they catch a couple inflagranti while enjoying a high-altitude romance. To avoid turbulences with on-board authorities it’s best to head to the bathroom when drinks and food are being served to increase chances of being left alone.

Leave it to the last minute

To increase your chances of getting a seat in an empty row or without any other passengers close by, it’s a good idea to leave the online check-in for a flight to the last minute as most other passengers will have chosen their seats already and empty rows and seats can be identified easily on the plan of the plane.

Be strategic

Don’t head to the bathroom together – instead, one person sneak in first, you agree a coded knock on the door and then the second bold mile high flyer joins the party.

The guy who established the mile high club and is known as its first (or second) member, was pilot Lawrence Burst Sperry. He was also the inventor of – how fittingly – the autopilot, freeing him for some stratospheric indulgence.

-ENDS-

Notes to editors

For further information and assets, please contact the lastminute.com press office:

e: Communications_team@lastminute.com

About the survey

The survey was carried out on behalf of lastminute.com by OnePoll. All figures, unless otherwise stated, are from this survey. Total sample size of adults across five countries was 5,000: 2,000 in the UK, 1,000 in Germany, 1,000 in France, 1,000 in Spain, 1,000 in Italy. The survey was carried out online. The figures have been weighted and are representative of all adults in their respective country (aged 18+).

About lastminute.com

We’re champions of last minute travel and leisure. Giving people five-star experiences at three-star price tags is what lastminute.com lives for. We’ve been doing it since 1998 and we reckon we’re the best at it. When we asked independent researchers to ask people which European brand they associated with ‘last minute’ travel and leisure, 94 per cent of them mentioned us. To us, that makes us Number One. Hotels, spa days, city breaks, meals out, theatre tickets… we provide customers with great last minute deals which enable and inspire spontaneity. Headquartered in Farringdon, London, lastminute.com also operates in Ireland, France, Germany, Italy and Spain.

PRESS RELEASE 19/11/2014 Generation-Vain

Generation-Vain

  • A third of men get a beauty treatment more than once a month
  • Smooth Operator – One in ten men have had underarm wax
  • Short, Beck and Sides – David Beckham tops George Clooney as male beauty inspiration
  • Both men and women book beauty treatments ahead of first dates

We are turning into Great Brit-vain, as research from lastminute.com has today revealed that men are now indulging in beauty treatments more frequently than women – with over a third of men, pampering themselves more than once a month to maintain their looks, compared to a quarter of women.

The research by lastminute.com, which offers a large spa section for men, looked into men’s beauty habits and has found that a third of blokes polled would describe themselves as vain, so much so that one in ten have had their underarms waxed and 12% of men have had a back wax.

Stats from the results have shown that the most popular treatments requested by men include hot shaves (41%), relaxing massages (33%), facials (16%), sunbeds (15%) and in fifth place, pedicures (13%).

It seems its beauty before booze for the boys, with men feeling happier to splash more cash than the girls on beauty treatments. When asked, men were prepared to spend an average of £132 compared to women who are only willing to part with an average of £94, a difference of almost £40 on each treatment. Surprisingly, men are now so committed to keeping up their appearance they are willing to splash out more on a spa break (£45) than a ticket to a  rugby match (£41).

When asked who the ultimate pin-up is, David Beckham topped the poll as having the most desirable look, lusted after by both men and women. George Clooney and Brad Pitt came in at second and third place respectively – way ahead of any of the MIC cast or the One Direction men.

It’s beauty before brains for the boys as fourteen per cent of men said they would spontaneously get beauty treatments ahead of a job interview to give them a last minute polish to improve what’s been neglected and for an extra boost of confidence, that’s double the amount compared to women. However, impressing on a first date is equally important for both sexes, with over one in ten booking a beauty treatment to make sure they give off the best first impression possible.

Brummies love a blow dry it seems, as Birmingham topped the poll for men investing most on beauty treatments, spending £326 – a whopping £155 more than the national male average of £171.  Belfast boys were bottom of the buff list investing only £95 a year on their maintenance.

Adam Stott-Everett, Head of Lifestyle Trading from lastminute.com commented on the research:

“Beauty treatments are no longer about a group of girls getting together to have their nails done, men of Briton are now taking over. Men want fresh, smooth skin, to be hair-free in all sorts of places and to generally feel pampered and pretty too! At lastminute.com we’re embracing that and supporting men when it comes to investing in their look to make sure they are always in top shape for every occasion and in fact we have seen an increase in demand for our spa deals from men across the country.”

Andy Penniceard, owner and founder of Privet Body, a spa leader for male treatments, adds:

“The research from lastminute.com only highlights what we have been witnessing in the salon – an increasing trend for men taking more care of their health and appearance. There’s definitely evidence to suggest that men are using beauty treatments as a way to spoil themselves. The majority of men coming for hair removal might be under 35, but you’d be surprised how many older chaps come in to be tidied up downstairs. Some of them just like the clean feel of a hairless body, some like the look, and a lot of them might be doing it because their partner prefers it!””

Top 5 most popular male beauty treatments

  1. Professional shaves (41%)
  2. Massage (33%)
  3. Facial (16%)
  4. Sunbeds (15%)
  5. Pedicures (13%)

 

Top 5 male celebrity beauty inspirations

  1. David Beckham
  2. George Clooney
  3. Brad Pitt
  4. Benedict Cumberbatch
  5. David Gandy

 

Top 5 reasons men book a beauty treatment

  1. Pick me up (28%)
  2. Pre-holiday prep (28%)
  3. Pre-interview prep (14%)
  4. Pre-first date prep (14%)
  5. Before a wedding (12%)

Some of the funniest spa experiences from the British public:

  • I laughed the whole way through a Turkish massage – I am very ticklish!
  • I sneezed during eyebrow wax and it went wrong
  • I was having a massage and when the therapist was pressing on my lower back I could no longer hold it and let out a huge fart
  • Went in for a back sack and crack and the regular beauty therapist was off and I discovered the replacement therapist was an old friend from school

lastminute.com is offering some great deals on male grooming treatments including:

-          Hot Towel Shave and Facial for £20 (was £50)

http://spa.lastminute.com/service/497331-luxury-shave-incl-face-massage-at-mr-rizzo-grooming/?_ga=1.267290310.954642895.1410258728

-          Men’s Grooming Day at Amida Spa Farnham at David Lloyd for £115  http://spa.lastminute.com/place/amida-spa-farnham/

-          Gents Hairdressing & Eyebrow Shape at Clouds Beauty in West Midlands for £25 (was £50) http://spa.lastminute.com/place/clouds-beauty-and-male-grooming/

For more deals visit http://www.lastminute.com/deals/movember.html

-Ends-

For further information and assets, please contact the lastminute.com press office:

e: Communications_team@lastminute.com

About the survey

The survey was carried out on behalf of lastminute.com by OnePoll. All figures, unless otherwise stated, are from this survey. Total sample size was 2,000 adults in the UK. Fieldwork was undertaken in October 2014. The survey was carried out online. The figures have been weighted and are representative of all adults in their respective country (aged 18+).

About lastminute.com

We’re champions of last minute travel and leisure. Giving people five-star experiences at three-star price tags is what lastminute.com lives for. We’ve been doing it since 1998 and we reckon we’re the best at it. When we asked independent researchers to ask people which European brand they associated with ‘last minute’ travel and leisure, 94 per cent of them mentioned us. To us, that makes us Number One. Hotels, spa days, city breaks, meals out, theatre tickets… we provide customers with great last minute deals which enable and inspire spontaneity. Headquartered in Farringdon, London, lastminute.com also operates in Ireland, France, Germany, Italy and Spain.

PRESS RELEASE 18/11/2014 Get more than you expect this Christmas party season from lastminute.com's new digital campaign

GET MORE THAN YOU EXPECT THIS CHRISTMAS PARTY SEASON FROM LASTMINUTE.COM’S NEW DIGITAL CAMPAIGN

http://www.lastminute.com/hotels/top-secret.html

lastminute.com is taking a sneak peek behind the hotel room door this Christmas and is sharing a festive-season-secret with millions of party-goers, through its brand new digital content campaign – aimed at driving awareness of its exclusive Top Secret® Hotels app offer.

Promoting spontaneity when it comes to booking a hotel this party season, this fun and quirky online video has been created to share with colleagues and friends, offering both great entertainment and a value benefit this Christmas.

Brits are really embracing spontaneous travel these days, as lastminute.com’s booking data reveals that 55% of its mobile bookings are made within 24 hours of arrival and 32% of these are booked on the same day. Therefore, this video will really resonate with those people who love leaving planning to the last minute.

The video launches this week on lastminute.com’s website and YouTube channel and follows the story of a beautiful woman getting ready for her Christmas party.  The viewer gets a glimpse behind her hotel room door and watches as she gets glammed up and into her sexy outfit ready for the party – it’s definitely worth watching all the way to the end!

The video comes with an early Christmas treat as lastminute.com is offering £20 off your first booking with promo code PARTY20 as an incentive.  For those looking for a taste of luxury at a four or five star hotel at a great price, lastminute.com’s famous Top Secret® Hotels offers rooms for up to 35% less than anywhere else, so combined with the promo code, party-goers could grab themselves a great deal this festive season.

With the aim of also creating sharable content for its customers, lastminute.com is using its successful social media channels to amplify the campaign, with investment in You Tube and Facebook advertising, supported by an extensive Twitter and Instagram content programme, CRM outreach and affiliate activity.

Kathy Dover, Head of Brand at lastminute.com explains: ‘With this video we wanted to give our customers a little bit of humour and a great offer to share, so they can really enjoy the Christmas party season. And we all know that staying in a top hotel is surely better than waiting for a taxi after your big night out!

‘A digital campaign at this time of year is our most effective channel to talk to our target customers, whilst utilizing and rewarding our social media audiences. With the core focus of downloading our hotel app through engagement with our Top Secret® Hotels offering, we wanted to create a campaign that was in keeping with our playful personality and that our customers would remember.’

Y by PI&C, created the video and their Chief Idea Architect Doug Raboy added: ‘With so many wild parties going on, people are going to have lots and lots of secrets this holiday season. We had fun revealing a few of those in this video, including that you can save serious money on 4 and 5 Star hotels.’

– ENDS –

About Top Secret® Hotels

Top Secret® Hotels are perfect for those looking for a taste of luxury on a budget. With four and five star hotels in over 250 locations, get rooms for up to 35% less than anywhere else when you book a Top Secret Hotel with lastminute.com. Know everything about the hotel before you book except the hotel name. Top Secret® Hotels is the only secret worth knowing.

Notes to editors

For further information and assets, please contact the lastminute.com press office:

e: Communications_team@lastminute.com

About lastminute.com

We’re champions of last minute travel and leisure. Giving people five-star experiences at three-star price tags is what lastminute.com lives for. We’ve been doing it since 1998 and we reckon we’re the best at it. When we asked independent researchers to ask people which European brand they associated with ‘last minute’ travel and leisure, 94 per cent of them mentioned us. To us, that makes us Number One. Hotels, spa days, city breaks, meals out, theatre tickets…we provide customers with great last minute deals which enable and inspire spontaneity. Headquartered in Farringdon, London, lastminute.com also operates in Ireland, France, Germany, Italy and Spain.

PRESS RELEASE 5/11/2014 Animalistic eating habits - Brits’ biggest dinner date faux-pas

Animalistic eating habits – Brits’ biggest dinner date faux-pas

  • One in four most put off by their date counting ever single calorie
  • 15% think exotic eats equates to adventure between the sheets
  • One in 10 still thinks it’s a man’s responsibility to fork out
  • Italian cuisine most popular first date restaurant choice but no slurping on Spaghetti Bolognese

Eating like a pig, getting drunk and counting the calories are today revealed as biggest dating turn offs according to research dished up by lastminute.com

What’s more Brits behaving badly at dinner isn’t just perceived as a turn off; in fact, half of us draw direct conclusions on what our dates would be like in bed from their table etiquette.

One in five is convinced if they eat like a pig and have no table manners, they won’t be very attentive and affectionate in bed. Another 15% believe that if the other person opts for exotic food then they’re likely to be adventurous in the bedroom – but on the flip side, 12% consider that if someone’s rather shy on the conversation-front then they’ll be quiet in bed.

The study revealed that people are very set in their ways when it comes to dating especially when it comes to paying the bill. Nearly a fifth (17%) of those polled admits that they always offer to pay their share but secretly hope the other person will pick up the whole bill. There are even a few (8%) who still believe it is the man’s responsibility to pay!

However, we Brits really do play it safe when it comes to choosing the perfect restaurant and dish to woo our date. Nearly half (48%) of Brits admit to opting for Italian cuisine over any other for a first date, followed by a good British Gastro Pub (23%) and Chinese (19%). It seems though that we are also rep-eaters with nearly a quarter (23%) of us choosing a restaurant because it’s fail-safe, we’ve been there before or it’s proved to have worked on previous dates.

When picking a first date restaurant men are romantic and women are pragmatic: Relaxing atmosphere, delicious food and romantic mood – these are the top three features for Brits when choosing a restaurant for a first date. However, romance is surprisingly much more important to men than women (35% vs 24%) – they are more pragmatic as positive reviews of the restaurant matter more (26% vs 21%). Women also prove to be a bit thrifty with 5% – twice as many as men – choosing a restaurant because there’s a great deal on.

When it comes to eating in front of others we’ve really got the fear food factor. With more than 50% of Brits getting rather embarrassed about eating in front of their date, we are also prone to avoiding certain foods for fear of spillages, bad breath and embarrassments – particularly Spaghetti Bolognese,  sticky chicken wings, garlicky dishes, slippery oysters and challenging corn on the cob are not really loved by lovers.

Even choosing the best restaurant and perfect meal can’t prevent those inevitable dating disasters. According to the study, running out of conversation (13%), the ex sitting in the very same restaurant (7%) or the date never returning from the bathroom are among the top first date disasters of Brits. But there are also more unique awkward moments the lastminute.com survey brought to light like the Chinese chicken that turned out to be cat or friends turning up as a prank.

Adam Stott-Everett, Head of Lifestyle Trading at lastminute.com commented “Everyone wants to impress on a first date and whilst the ever-popular Italian, British and Chinese restaurants top the charts, our survey and demand through our site show daters are becoming more experimental with their restaurant choices. Japanese-Peruvian sharing dishes, dim sum dumplings and Lebanese mezzes give you something to share together and certainly something to talk about. We’re here to help you with your restaurant choice to have a great first dinner date, but please remember not to burp!”

Top 5 biggest dating faux-pas in a restaurant

  1.        If the other person eats like a pig (62 percent)
  2.        If the other person chews with their mouth open (47 percent)
  3.        If the other person belches (32 percent)
  4.        If the other person gets drunk (32 percent)
  5.        If the other person is counting every single calorie of their meal (25 percent)

For Brits wanting to get great restaurant deals for a first date, they should head to www.lastminute.com where there is a variety of cuisines including Michelin Starred restaurants at great prices. Here are few fantastic choices that will be sure to earn you a cheeky kiss at the end of the date:

 

-Ends-

Notes to editors

About the survey

The survey was carried out on behalf of lastminute.com by OnePoll. All figures, unless otherwise stated, are from this survey. Total sample size was 2,000 adults in the UK. Fieldwork was undertaken in October 2014. The survey was carried out online. The figures have been weighted and are representative of all adults in their respective country (aged 18+).

For further information and assets, please contact the lastminute.com press office:

e: Communications_team@lastminute.com

About lastminute.com

We’re champions of last minute travel and leisure. Giving people five-star experiences at three-star price tags is what lastminute.com lives for. We’ve been doing it since 1998 and we reckon we’re the best at it. When we asked independent researchers to ask people which European brand they associated with ‘last minute’ travel and leisure, 94 per cent of them mentioned us. To us, that makes us Number One. Hotels, spa days, city breaks, meals out, theatre tickets…we provide customers with great last minute deals which enable and inspire spontaneity. Headquartered in Farringdon, London, lastminute.com also operates in Ireland, France, Germany, Italy and Spain.

PRESS RELEASE 22/10/2014 Checking in as Betty Boop and Donald Duck – Brits’ oddest hotel behaviours

Checking in as Betty Boop and Donald Duck –

Brits’ oddest hotel behaviours

  • Not such a stiff upper lip: Quarter of Brits leave manners at the door in hotels
  • Check-in to cheat: One in 20 have cheated on partner in hotel room
  • Upgrade liars: One in ten Brits lie to get a room upgrade

Brits might be known around the world as being the politest nation, however, behind closed doors of hotels around the world all manners seem to go out the window. Research from lastminute.com today revealed that almost a quarter of Britons misbehave in hotels, with some even using a false identity and lying to get an upgrade.

Check-in to cheat

One in 20 Brits admit to having cheated on their partner in a hotel, with some even stating they remove wedding rings for the duration of their stay and take naughty selfies in the room.

But it’s not just our bed companions we lie about, it’s also who we are – one in ten Brits conceal their true identity and regularly check-in to a hotel under a false name to avoid detection – men are worse culprits than women! Mickey Mouse, Betty Boop and Donald Duck, as well as Madonna and Gary Barlow, are most likely to check-in. Football players (28%), Disney comics (25%), politicians (23%), movie stars (20%) and even their own boss (8%) prove the most popular sources of inspiration for false check-in names to prevent Brits from getting tracked down in hotels by their partner, family or work.

Upgrade liars

Brit’s naughty hotel behaviour often starts the moment they walk into reception. One in ten Brits nonchalantly make up stories when checking into a hotel to get a room upgrade – for 85% this works! They pretend it’s their birthday, an anniversary or honeymoon. Some even pretend they want to propose to their partner during the stay to blag an upgrade.

Brit’s top 5 tactics to blag a hotel room upgrade

1. Pretend it was my birthday (46%)

2. Pretend it was our anniversary (36%)

3. Pretend we were on honeymoon (31%)

4. Pretend to propose to my partner during this stay (16%)

5. Pretend I was a VIP (13%)

Brits behaving badly

Cheeky check-in behaviour and cheating is only the beginning of Brits’ naughty hotel antics: there’s more happening behind closed hotel doors. The lastminute.com survey into our hotel behaviours has also exposed Brit’s wasteful traits including 33% of those polled saying they have no problem leaving the lights on all day and a fifth (21%) use fresh towels everyday whether they are used or not, one in six (16%) run more baths than at home to use up the hot water and two fifths (39%) of people don’t bother to tidy up the messy bed knowing someone else would make it. Over half watch TV in bed proving some are not as adventurous between the sheets as we might think when whisked off on a trip away. One in 20 even admitted to using a hotel room to host a party, to the annoyance of other guests.

Top 10 Brits’ hotel behaviours they would never consider at home

  1. Watching TV in bed (53%)
  2. Leave the bed unmade knowing someone else would make it (39%)
  3. Leave the lights on when not in the room (33%)
  4. Keep the air con on when not in the room (26%)
  5. Have the towels changed every day (21%)
  6. Have more hot baths to make the most of free hot water (16%)
  7. Take more showers than at home (15%)
  8. Leave the TV on when not in the room (14%)
  9. Put my feet on the bed, with shoes on (11%)
  10. Have the sheets changes every day (9%)

Men were revealed as the worst when it came to hotel behaviour, with almost twice as many (29%) admitting to treating hotel rooms badly, compared to 18% of women. Over a third of the British have even stolen something from a hotel room. Both men and women are as tempted by toiletries – the most commonly pilfered items from rooms ahead of pens, tea bags, notepads and slippers.

Brits from Coventry, Birmingham and Portsmouth were revealed as the worst behaved and the most likely to get asked to leave a hotel before their stay was finished.

Martin Kleinman, Director of Hotel Supply at lastminute.com commented: “Our research reveals that many Brits lead a bit of a hotel double life and get up to all sorts when away from home. Two in five of us check into a hotel to break our routine and over a quarter just want to spontaneously get away from it all. For most it’s about relaxing and hanging out, but for some it’s morphing into Mickey Mouse or fibbing their way to an upgrade.”

With lastminute.com there’s no need to make up a lie to stay in a great room with a wide range of Top Secret Hotels available even minutes before check-in through the lastminute.com smartphone app, saving up to 35% on 4* and 5* hotels.

-ENDS-

For further information and assets, please contact the lastminute.com press office:

e: Communications_team@lastminute.com

About the survey

The survey was carried out on behalf of lastminute.com by OnePoll. All figures, unless otherwise stated, are from this survey. Total sample size of adults across five countries was 5,000: 2,000 in the UK, 1,000 in Germany, 1,000 in France, 1,000 in Spain, 1,000 in Italy. The survey was carried out online. The figures have been weighted and are representative of all adults in their respective country (aged 18+).

About lastminute.com

We’re champions of last minute travel and leisure. Giving people five-star experiences at three-star price tags is what lastminute.com lives for. We’ve been doing it since 1998 and we reckon we’re the best at it. When we asked independent researchers to ask people which European brand they associated with ‘last minute’ travel and leisure, 94 per cent of them mentioned us. To us, that makes us Number One. Hotels, spa days, city breaks, meals out, theatre tickets…we provide customers with great last minute deals which enable and inspire spontaneity. Headquartered in Farringdon, London, lastminute.com also operates in Ireland, France, Germany, Italy and Spain.

PRESS RELEASE 30/09/2014 I’m a celebrity – get me over there!

I’m a celebrity – get me over there!

  • 89% of Brits go on a city break this year
  • Celebs driving Brits to experience last minute break
  • One in ten of Brits head for a big weekend in Paris

Brits are packing up their cases and following suit this autumn as they head for the glitz and glamour of the celebrity city break.

Research from lastminute.com, a champion of last minute travel and leisure, has revealed that when Brits look to splash out on a spontaneous break they itch to experience a city in the footsteps of the rich and famous.

According to research from the leisure and travel provider, 70% want to experience a city break in one of the top celebrity city locations – New York, Barcelona or Amsterdam.

City breaks like the rich and famous

With the familiar famous faces from  Made in Chelsea, supermodel and style icon Cara Delevingne, and global singer Rhianna jetting across the pond to New York just recently, it seems that Brits are also following suit and not only crave the sights of the Big Apple but also that celebrity lifestyle.

When asked, 27% of Brits placed New York top of their dream city break destination according to recent figures.

Other popular celebrity inspired city destinations included Barcelona, Paris, and Venice where celebrities such as One Direction and the Kardashians were also reported to have visited recently.

According to research from lastminute.com nearly a quarter of Brits (23%) want to head to a more cultural capital and see the sights of Barcelona.

Of the respondents polled, 12% admitted they want to jet off to Paris where Fashion Week has just kicked off, and follow in the footsteps of the Kardashian-Wests and other fashionable celebs like Olivia Palermo and Rosie Huntington-Whiteley.

When Brits were asked for the main reasons  for picking a city break, respondents were driven by the great shopping, bustling nightlife and the cost of a cocktail – all of which make for enjoying that celebrity lifestyle!

With celebs living in the fast lane and known for skipping across the world at the last minute, it seems Brits also follow the same habits with research revealing that on average people only book a city break just six days before jetting off, over one in ten (14%) even admitted to booking just 72 hours in advance.

Top 5 celebrity city breaks Brits plan to visit

  1.       New York – 27%
  2.       Barcelona – 23%
  3.       Amsterdam – 20%
  4.       Rome – 19%
  5.       Venice – 18%

A spokesperson from lastminute.com commented “Brits wanting to recreate the buzz of a celebrity city break should look to head to any one of our top five city break recommendations. It seems many people want more from a city break than just to relax or to see the tourist attractions,  they want to experience life in the footsteps of the rich and famous. Influenced by where they see their favourite celebrities visiting, we’re becoming a nation of travel lovers, as our research found that people’s appetite for city breaks is growing with almost a quarter of Brits going on more than five city breaks a year.”

For Brits wanting to jet overseas to experience a lavish celebrity city break at last minute prices, they should head to www.lastminute.com, where 30 percent can be saved on flight and hotel city break packages, making it easy to grab a great deal.

-Ends-

Notes to editors

About the survey

The survey was carried out on behalf of lastminute.com by OnePoll. All figures, unless otherwise stated, are from this survey. Total sample size was 2,000 adults in the UK. Fieldwork was undertaken in July 2014. The survey was carried out online. The figures have been weighted and are representative of all adults in their respective country (aged 18+).

For further information and assets, please contact the lastminute.com press office:

e: Communications_team@lastminute.com

 

About lastminute.com

We’re champions of last minute travel and leisure. Giving people five-star experiences at three-star price tags is what lastminute.com lives for. We’ve been doing it since 1998 and we reckon we’re the best at it. When we asked independent researchers to ask people which European brand they associated with ‘last minute’ travel and leisure, 94 per cent of them mentioned us. To us, that makes us Number One. Hotels, spa days, city breaks, meals out, theatre tickets…we provide customers with great last minute deals which enable and inspire spontaneity. Headquartered in Farringdon, London, lastminute.com also operates in Ireland, France, Germany, Italy and Spain.

PRESS RELEASE 26/09/2014: It's not just Clooney who loves Venice, Brits are mad for it too

It’s not just Clooney who loves Venice, Brits are mad for it too

As George Clooney is hours away from being ‘off the market’ it seems everyone wants a taste of the extravagant Venetian lifestyle.

lastminute.com, the champions of last minute travel and leisure, has seen a 36% increase in searches for Venice over the last two weeks, with the daily average also zooming up by 24%.

And recent research conducted by lastminute.com has revealed that one in five people (18%) want to visit the romantic city to experience the Italian waterways, just like the Clooneys to be.

A lastminute.com spokesperson commented ‘Not only is the Clooney wedding taking place there this weekend but we have also seen a last minute increase in searches for Brits wanting to visit this beautiful Italian city.  With Venice being one of the most unique places on earth it’s no wonder romantics are looking to flock there.’

Those not lucky enough to be invited to the Clooney wedding but who want to have a taste of luxury can do so through lastminute.com’s Top Secret Hotels® – helping Brits experience that Hollywood lifestyle for an affordable price.

Top Secret Hotel deals to Venice

5 Star Top Secret Hotel – Striking location steps from St.Mark’s square from £ 154 per room per night in October – http://www.lastminute.com/hotels/striking-location-steps-from-st.mark%27s-square-venice-it.1000869270-1-5-GH:1$v1v$

5 Star Top Secret Hotel – Exclusive retreat in the heart of the Venice lagoon from £421 per room per night in October- http://www.lastminute.com/hotels/exclusive-retreat-in-the-heart-of-the-venice-lagoon-venezia-it.1001557352-1-5-GH:1$v1v$

Other deals from lastminute.com

3 nights 4* Carnival Palace Hotel fr £349pp – Includes 4* hotel + flights from Stansted Departing on 31st October

3 nights 5* Bauer II Palazzo fr £569pp – Includes 5* hotel, B&B + flights from Stansted Departing on 31st October

3 nights 4* Palazzo Paruta  fr £299pp – Includes 4* hotel, B&B + flights from Stansted. Departing on 31st October

Prices for 2 sharing a double room. Prices are valid as per current time frame and are subject to availability.

* lastminute.com price match guarantee: lastminute.com will pay customers who find a hotel cheaper on any other UK website within 24 hours the difference. Conditions apply.

-ENDS-

For further information and assets, please contact the lastminute.com press office:

e: Communications_team@lastminute.com

 

About lastminute.com

We’re champions of last minute travel and leisure. Giving people five-star experiences at three-star price tags is what lastminute.com lives for. We’ve been doing it since 1998 and we reckon we’re the best at it. When we asked independent researchers to ask people which European brand they associated with ‘last minute’ travel and leisure, 94 per cent of them mentioned us. To us, that makes us Number One. Hotels, spa days, city breaks, meals out, theatre tickets…we provide customers with great last minute deals which enable and inspire spontaneity. Headquartered in Farringdon, London, lastminute.com also operates in Ireland, France, Germany, Italy and Spain.

 

PRESS RELEASE 22/07/2014: On the Beach... with the Boss

ON THE BEACH… WITH THE BOSS

  • 68% of Brits have been contacted by work when on holiday
  • Scientific study reveals stress levels of being contacted by work when off
  • Being asked how to turn a computer on and where the air con unit is among reasons for being disturbed
  • Single work phone call when away more stressful than a bungee jump
  • lastminute.com to petition UK government to prevent workers from being contacted whilst on holiday

 London, 22 August 2014. Finally on the beach, sand between the toes, basking in the sun. Paradise. Until the phone rings. Surprise. It’s a colleague. Being contacted by work while away is something that happened to a vast majority of Brits (68 percent). But receiving just one such work related phone call or email while on holiday is more stressful than doing a bungee jump, according to a new study released today by lastminute.com, a champion of last minute travel and leisure.

The study – a combination of lab research and representative surveys with 6,500 Europeans, 2,000 of them in the UK – was commissioned by lastminute.com in order to explore the impact of not switching off when off. It was carried out in conjunction with the acclaimed neuro-psychologist Dr David Lewis. By measuring the human body’s response to stress triggers in a laboratory environment, the results scientifically prove for the first time the extraordinary levels of stress that are felt by Brits receiving work phone calls, voicemails, emails and text messages when they actually should relax during their well-deserved breaks.

”Hope you have a great holiday… uhm, just a quick question, where again is this document?”

With over 30 million[1] Brits expected to have their summer holidays interrupted because they’re being contacted by their boss (which happened to 45 percent), colleagues (42 percent), somebody else from work (13 percent) or their employees (5 percent) – on average this results in two hours on average spent with work during a one week break. The causes of interruptions were routinely deemed as completely unimportant by three in five holidaymakers. And this is no surprise looking at the list of reasons for a ‘pool call’: Being asked where a document was saved (22 percent) or for computer log in details (15 percent) were among the most common reasons. How to turn a computer on, checking how to file expenses or whether an invoice has been processed (each 7 percent), how regularly the office plants needed watering and where the air conditioning unit was located were also cited as reasons. 5 per cent revealed they were called to be asked when they were coming back to the office. And one in ten (10 percent) were even begged to work on something.

According to the lastminute.com research the holiday disrupter’s most common method to reach out to vacationers is a phone call, closely followed by text messages and emails. Instant messenger services like WhatsApp were also revealed as increasingly common ways to be contacted. 11 per cent said they had been FaceTimed or contacted over Skype – bringing work visually to the beach.

A colleague getting in touch is as stressful as a traffic jam

The lastminute.com lab research, conducted by psychologists, brought to light that receiving a single phone call, email or text message from a work colleague whilst lying on a beach generated a greater level of stress than getting into a verbal fight with a loved one, being stood up on date or being stuck in a traffic jam. Stress levels were only narrowly surpassed by the experience of lost luggage, ranked the highest of all the scenarios measured.

The study revealed that it took Brits more than 4 hours to wind down and get back into holiday mode after being interrupted. For more than one in five (20 percent) it wiped out an entire day or even more of their holiday while 2/3 (66 percent) couldn’t switch off for up to 12 hours.

Commenting on the results Dr David Lewis says: “By assessing responses in our nervous systems such as subtle skin moisture levels as well as heart rates we are able to scientifically measure stress. Despite it being a situation that all too many of us have experienced in the past, there is no denying the effect even just a quick text message from the boss can have when we are on holiday. It may not seem like a big deal to the sender but to the recipient the results are dramatic and significantly compounded by being in the relaxed state of mind induced by a good holiday.”

Mid-morning and mid-afternoon – the times the phones buzz on the beach

Those thinking of going into a career in retail, finance and marketing might want to think again, with people from these sectors identified as most likely to have their holiday time interrupted. They were closely followed by people working in IT, law and sales.

Over a quarter (27 percent) stated that they have answered work calls because they feel obliged to, only slightly fewer (23 percent) because they feel responsible even when away, while over one in ten (14 percent) did it to prove they were committed and almost as many (8 percent) admit to simply being workaholics.

If the profession can’t be changed anymore, it’s not too late to enjoy relaxed holidays – there is a last minute solution: Anyone wishing to avoid a disturbance is being advised to turn their phones off between mid-morning and mid-afternoon – revealed as the most likely time to get an office interruption. Laptops and tablets are also advised as being avoided after being cited as common technology devices holiday makers are getting reached on.

Commenting on the research, Matthew Crummack, CEO of lastminute.com, says:  “We might leave our phones on but that doesn’t mean we aren’t trying to switch off and all too often bosses and colleagues are taking advantage of that by interrupting our hard earned holidays. We’re calling on people all across the UK to take a stance by supporting our campaign and ensuring that switching off really does mean just that. It will certainly be cheaper and less stressful than throwing your phone in the pool – one of the more extreme measures some Brits have taken to avoid being interrupted on holiday.”

In response to the study, lastminute.com is campaigning for a motion to be brought into parliament, preventing Brits from being contacted by work whilst on holiday. Called “bosses back off” it is hoped the campaign will generate enough online signatures in the UK to lobby the government to help people switch off again in the future.

Matthew Crummack added: “Mobile technologies help us to be connected constantly and this really changes how we plan our leisure time – in fact, at lastminute.com across Europe this summer we’ve seen 44 percent of our visitors using smartphones and tablets when looking for their holiday. But we not only want to help our customers find great holiday deals at the last minute, we also want to help them make the most of this valuable time. That’s why we believe Brits, once away, should use their phones for fun, not for work so colleagues or the boss can’t reach out to them for petty matters.”

 

Brits wishing to show their support can do so by signing the petition to government here

 

Stressful situations in descending order

1. Boss calling on holiday

2. Bungee jump

3. Fight with partner

4. Car breaking down

5. Stuck in a traffic jam

 

Top 10 reasons why Brits where contacted by work when away on holiday

1. To ask where a document was saved/ if I could send it through (22 percent)

2. To ask for some log in details (15 percent)

3. To ask about the status of a project (13 percent)

4. To ask if I could work on something (10 percent)

5. To share work updates with me (10 percent)

6. To ask if I would be able to attend a meeting when I’m back (8 percent)

7. To ask something about my handover (8 percent)

8. To ask if I could read over a document (7 percent)

9. To ask whether an invoice has been processed (7 percent)

10. To ask how to turn your computer on (7 percent)

-ENDS -

 

About the research:

2,000 British working adults were polled from 7 August 2014 to 11 August 2014.

 MindLab experimental work was carried out on 4 August and 5 August with 16 participants with an average age of 36.

 

For further information and assets, please contact the lastminute.com press office:

e: Communications_team@lastminute.com

About lastminute.com

We’re champions of last minute travel and leisure. Giving people five-star experiences at three-star price tags is what lastminute.com lives for. We’ve been doing it since 1998 and we reckon we’re the best at it. When we asked independent researchers to ask people which European brand they associated with ‘last minute’ travel and leisure, 93 per cent of them mentioned us. To us, that makes us Number One. Hotels, spa days, city breaks, meals out, theatre tickets…we provide customers with great last minute deals which enable and inspire spontaneity. Headquartered in Farringdon, London, lastminute.com also operates in Ireland, France, Germany, Italy and Spain.


[1] Of the 64.1 million Brits 70% will go on holiday (source: http://www.tnsglobal.com/sites/default/files/TNS_HolidayAttitudes2013.pdf), and according to the lastminute.com research of those who go on holiday 68% are contacted by their work, that’s 30,511,600 who are being contacted.

PRESS RELEASE 14/07/14 lastminute.com lifts the curtain on the most hilarious anecdotes from London’s theatre scene

Canoodling, musical loving parrots and pink ghosts banging doors: lastminute.com lifts the curtain on the most hilarious anecdotes from London’s theatre scene

London, 14th August 2014: Locked out actors, a cat on stage and marriage proposals galore are revealed today as just some of the more curious incidences taking place in London’s West End theatre world.

As over 14 million[1] people flock to the capital’s theatres every year, lastminute.com, a champion of last minute travel and leisure, took a peek behind the scenes and asked London theatre people for their best behind the scenes anecdotes. It coincides with lastminute.com’s  London Theatre Fortnight, which sees thousands of discounted tickets available to over 20 West End shows including Evita, Billy Elliot and Stomp from 18th August to 1st September.

In a case of curtains up or curtains down, catching couples getting frisky in the boxes was identified as a common occurrence by theatre staff. Other behaviours less likely to get theatre goers prematurely evicted included regular marriage proposals taking place in the stalls, while in a more bizarre incident, theatre staff admitted to having to de-hypnotise an audience member a full two days after a hypnosis show.

With pink lady ghosts floating around and banging doors, ghost hunters seeking out the supernatural after the theatre was featured by a magazine as a gateway to another world and people trying to buy tickets for their musical loving bird to join the family on the night out, it seems some of the best stories take place behind the scenes.

Adam Stott-Everett, Head of Lifestyle Trading at lastminute.com says: “The anecdotes our theatre partners shared with us show just how amazing the London theatre world is – on and off the stage. With so many people visiting London’s West End every single night, it’s no surprise that a few people start acting up. But when it comes to pets, it literally is a curious incident of the dog in the night-time!”

And out of the ordinary behaviour isn’t just limited to members of the audience, with actors insisting on someone washing their feet before every performance, Starlight Express stars falling off stage and skating out by the wrong stage door finding themselves out on the street in full costumer are among the confessions.  One member of staff admitted to flooding an entire theatre after leaving the tap on over the weekend nearly leading to the cancellation of the opening night. And in other news, some theatre folks admitted to regularly wearing items of audience lost property including rhinestone cat’s eye glasses, but probably not the false teeth often found!

lastminute.com’s London Theatre Fortnight kicks off from Monday 18th August to 1st September. It sees cut price tickets discounted to up to 50% across over 20 of the top West End Shows. Tickets are available in 3 prices brackets: £15, £25 and £35. For more information visit www.lastminute.com

TOP TEN MOST CURIOUS OCCURENCES FROM THE LONDON THEATRE WORLD

1. Actors insisting on someone washing their feet before every performance

2. Chasing out supernatural enthusiasts ghost hunting in the theatre

3. Misty, the theatre cat, hitting the stage mid performance

4. Actors going to the loo during the show, with the microphone on

5. An actor leaving by the wrong exit door, finding himself locked out on the street in full costume

6. False teeth left behind

7. Catching lascivious couples in theatre boxes

8. Having to de-hypnotise audience members two days after a hypnosis show

9. Trying to get in with a musical loving parrot

10. The Pink Lady floating around the theatre, banging doors (captured on CCTV!)

Ends –

For further information and assets, please contact the lastminute.com press office:

e: Communications_team@lastminute.com

 

About lastminute.com

We’re champions of last minute travel and leisure. Giving people five-star experiences at three-star price tags is what lastminute.com lives for. We’ve been doing it since 1998 and we reckon we’re the best at it. When we asked independent researchers to ask people which European brand they associated with ‘last minute’ travel and leisure, 94 per cent of them mentioned us. To us, that makes us Number One. Hotels, spa days, city breaks, meals out, theatre tickets…we provide customers with great last minute deals which enable and inspire spontaneity. Headquartered in Farringdon, London, lastminute.com also operates in Ireland, France, Germany, Italy and Spain.


[1] According to the Society of London Theatre 2013 Box Office figures, 14,587,276 attendances were reported in 2013

PRESS RELEASE 31/7/2014: Awkward holiday encounters – ‘Hola-Days’

Awkward holiday encounters – ‘Hola-Days’

London, 31st July 2014: Despite trying to get away from it all on holiday this summer, the majority of Brits will bump into someone they know, with almost three in four (73%) confirming a surprising holiday encounter has happened to them in the past.

Spotting your boss in the middle of a game reserve, seeing a friend from school on the karaoke machine, cosying up to someone in a sauna that turned out to be an old friend or coming face to face with your husband’s ex-wife were just some of the incidences reported by Brits.

Colleagues (28%) and long lost friends (33%) were among the most likely targets, although there’s a good chance it will be a next door neighbour (14%) or old school friends (28%), according to a study carried out by lastminute.com, a champion of last minute travel and leisure.

Ex-lovers and secret lovers (each 2%), the boss (5%) and relatives (9%) were also on the list of the Brits’ surprising holiday encounters.

Almost one in five (19%) met someone they knew on the beach, whilst nearly a quarter (21%) revealed they have had a surprise encounter with a mate in a pub while abroad. Hotels (16%), airports (15%) and sightseeing experiences (27%) were also identified as popular meeting spots.

Those who want to dodge awkward holiday encounters should avoid certain travel destinations: Spain (37%), France (11%), the USA (10%), Greece (9%) and Portugal (7%) are the most likely places abroad where Brits may see a familiar face over the summer holidays.

But the study showed that it’s not just limited to the most popular holiday destinations, walking along the beach in Fiji, picking up baggage in Los Angeles airport and having a drink in a bar in the Australian outback  were also locations where Brits met someone they know. Other long haul holiday destinations included USA and Thailand.

Psychologist Dr Ben Voyer:  “We often believe that we have choices when it comes to holiday destinations, but the people we spend time around unconsciously shape our preferences – a phenomenon psychologists call social influence. We thus tend to form holiday preferences based on the people we like, the ones we are close to, and the ones we would like to resemble. From bankers in the City, to advertising managers in Shoreditch, every professional group tend to have its own stereotypical holiday destination, from the bling-bling holiday spot like St Tropez, to the more bohemian one. People love to self-stereotype, so it is not uncommon to find that they end up choosing a holiday destination that corresponds to the typical destination from their industry or work place.”

When questioned a third of us admit (36%) to ‘checking in’ on social media at our hotel and almost as many (35%) of us post pictures of ourselves when away for all to see. Over one in ten Brits have realised they are on holiday with someone they know through the social media updates that have been shared from the sun lounger.

Dr Ben Voyer: “Social media has made us more aware of the fact that our holiday destinations have much in common with the people we spend time with. This can also be explained by the fact that our social circles are not as big as we might think – it is estimated to be around 150 people. Given that we are, on average, 6 connections away from any complete stranger on earth, it makes sense that we would easily bump into people that we are directly connected to.”

Despite over half admitting to finding out that we are holidaying at the exact same spot as someone we know, just under two in five (38%) of us actually met up when away or staying in touch when we get back. And some people actively avoid someone after spotting them on holiday, with almost a quarter (23%) of people going out of their way to not meeting them. Deliberately hiding, changing restaurants, relocating to another beach and getting an early flight home were cited as some of the extreme measures Brits go to, to avoid seeing someone they know while on holiday.

Top 10 spots abroad where Brits bumped into someone they knew while on holiday

  1. Spain (37%)
  2. France (11%)
  3. USA (10%)
  4. Greece (9%)
  5. Portugal (7%)
  6. Turkey (5%)
  7. Italy (4%)
  8. Germany (4%)
  9. Egypt (3%)
  10. Australia (3%)

ENDS

Notes to editors

About the survey

The survey was carried out on behalf of lastminute.com by OnePoll. All figures, unless otherwise stated, are from this survey. Total sample size was 2,000 adults in the UK. Fieldwork was undertaken in July 2014. The survey was carried out online. The figures have been weighted and are representative of all adults in their respective country (aged 18+).

For further information and assets, please contact the lastminute.com press office:

e: Communications_team@lastminute.com

 

About lastminute.com

We’re champions of last minute travel and leisure. Giving people five-star experiences at three-star price tags is what lastminute.com lives for. We’ve been doing it since 1998 and we reckon we’re the best at it. When we asked independent researchers to ask people which European brand they associated with ‘last minute’ travel and leisure, 94 per cent of them mentioned us. To us, that makes us Number One. Hotels, spa days, city breaks, meals out, theatre tickets…we provide customers with great last minute deals which enable and inspire spontaneity. Headquartered in Farringdon, London, lastminute.com also operates in Ireland, France, Germany, Italy and Spain.

PRESS RELEASE 15/7/2014: Daring to date and demanding more pay: lastminute.com reveals the things brits most do on a whim

DARING TO DATE AND DEMANDING MORE PAY:

LASTMINUTE.COM REVEALS THE THINGS BRITS MOST DO ON A WHIM

  • Go with the gut – research reveals Brits make their best decisions spontaneously  
  • Wild away – 60% of us throw caution to the wind when we are abroad
  • It’s the guys over the girls when it comes to love on a whim
  • Brits are four times more spontaneous in the summer months

London, 15th July, 2014: Quitting a job, asking the future love of your life on a date and getting a tattoo are among the things Brits are most likely to do when they act on a whim, it emerged yesterday.

It comes as a study of 2,000 people looked at how spontaneous the average person is and found over half (56%) said the best decisions they had ever made were done without thinking too much.

Booking a last minute getaway (36%), splashing the cash on an expensive gadget (26%) or dancing the night away on an impromptu night out (20%) were all revealed as common decisions made by Brits when they throw caution to the wind in the research commissioned by lastminute.com.

Belting out a classic karaoke tune (11%) or asking for a pay rise (9%) also appeared on the list of decisions Brits have done without dwelling on the pros and cons.

Yesterday Matthew Crummack, CEO for lastminute.com, which commissioned the research, said: ‘’It’s amazing to see how unconstrained Brits can be when doing or deciding on things that significantly impact their lifestyle  – like asking for a pay rise or getting hitched. Breaking away from the normal behaviours clearly has its benefits with results showing many of the decisions people are most proud of came about because they trusted an instinct and just went for it. In fact nearly 1/3 (32 %) of Brits said they always preferred to go on gut instinct when making a decision.”

And research revealed that when it comes to love it’s the guys that are more inclined to act on a whim than the girls, with 15% of men saying they would ask someone out on a date on the spot, compared to just 9% of women. And nearly one in ten (8 %) revealed they had proposed to their current partner in the spur of the moment, compared to just 3% of women.

The study also found that Brits are more likely to throw caution to the wind when on holiday, with three in ten (30%) respondents revealing they acted more spontaneously when away from home.  In fact six in ten feel far wilder on holiday – mainly because of a feeling of ‘being free’ of everyday commitments and the day to day worries at home.

Warm weather was also cited as inspiring our decision making processes, with Brits at least four times more likely to be spontaneous in June, July or August than in the colder months. It is mirrored by analysis of lastminute.com data, which reveals that bookings for departures on the same day are on the rise this summer.

But it’s not just the weather that can lead us to live a bit predictably – 45 per cent of those in relationships said their partner was never spontaneous. In fact, a third of couples said they were completely set in their ways and never do anything fun or adventurous at short notice.

The lastminute.com spokesman added: ‘’Whether we consider ourselves as spontaneous or have a habit of doing things on a whim clearly divides people.  Some of the spontaneous decisions in the list are more extreme than others but what’s important is trusting your gut and embracing different things or ways of thinking which can lead to good things. Many people said thinking this way led them to some of the best decisions they’ve ever made.”

The top 10 most common decisions made on a whim by Brits are:

  1. Booked a holiday / break
  2. Bought a television or big gadget
  3. Dyed my hair
  4. Went out one night which turned out to be the most amazing night ever
  5. Quit my job
  6. Started a whole new hobby / passion
  7. Just packed the bags and went to a place I always wanted to go to
  8. Asked someone out on a date
  9. Got a tattoo
  10. Been unfaithful

 -ENDS -

2000 British adults were polled from 30th June 2014 to 2nd July 2014.

For further information and assets, please contact the lastminute.com press office:

e: Communications_team@lastminute.com

 

About lastminute.com

We’re champions of last minute travel and leisure. Giving people five-star experiences at three-star price tags is what lastminute.com lives for. We’ve been doing it since 1998 and we reckon we’re the best at it. When we asked independent researchers to ask people which European brand they associated with ‘last minute’ travel and leisure, 94 per cent of them mentioned us. To us, that makes us Number One. Hotels, spa days, city breaks, meals out, theatre tickets…we provide customers with great last minute deals which enable and inspire spontaneity. Headquartered in Farringdon, London, lastminute.com also operates in Ireland, France, Germany, Italy and Spain.

PRESS RELEASE 16/6/2014: Frisky business - ditching the diary boosts sex by 33%

Frisky business: ditching the diary boosts sex by 33%

‘PLANNED SPONTANEITY’ IS THE KEY TO AVOIDING SUMMER BREAKUPS ACCORDING TO FINDINGS FROM COUPLES STUDY[1] BY PSYCHOLOGIST JO HEMMINGS AND LASTMINUTE.COM

  1. Spontaneous gestures of love boosts sex by 33%[2]
  2. Seizing the moment romantically makes you 20% happier overall –a full day-and-a-half per week[3]
  3. Men are more impulsive than women and when allowed to take control, women feel more loved

LONDON, 16th June 2014: TODAY, an in-depth psychological study by Jo Hemmings and lastminute.com has revealed that ditching the routine and introducing regular ‘planned spontaneity’ boosts sexual activity, increases happiness by a full day and a half per week and helps relationships stay out of the ‘dating danger zone’ – the months of June and July, when Facebook sees the most relationships statuses break down[4].

The study, which tested the effect that swapping predictability for spontaneity had on 30 British couples, found that unexpected gestures of love led to twice as much intimacy[5] such as kissing and cuddling and a 33% increase in bedroom action, with the number of couples having sex on a daily basis quadrupling and the number not having sex at all reducing by half[6].

Each couple was analysed throughout their usual daily routines and again during a controlled week specially devised by Jo Hemmings to include specific unplanned activities and impromptu gestures of love. According to the findings, it’s not only ‘bedroom bustle’ that benefits from a life less linear; injecting more impulsive behaviour into one’s usual lifestyle increases confidence and communication within a relationship[7], directly impacting on happiness levels and boosting them by 20%.

Supporting the cliché that modern wives and girlfriends wear the trousers in relationships, women were found to not only be the driving force behind most plans[8], but thriving in this role, with anxiety levels dropping by a fifth when in ‘organiser mode’ (20%). In contrast, men’s stress levels increase by a fifth (21%) if they have to do the planning.

Being impulsive, however, can be both a frisky and risky business for men, as taking the reins from women and putting them on the receiving end of spontaneous gestures raises women’s anxiety levels by 15%. On the flipside though, it will almost certainly increase feelings of affection, with one hundred per cent of the women in the study stating they felt more loved when their partner surprised them, leading to more lovemaking.

Where couples are willing to be totally surprised with off-the-cuff activity, half of men have a better time than expected (50%), while only a third of women report the same (31%). But, when a small amount of information is made available and the spontaneity is slightly more planned, this number increases for women by almost half[9], suggesting the key to a mutually happy couple is ‘planned spontaneity’.

Jo Hemmings, psychologist, said: “The lastminute.com study was particularly interesting as it found that women are, in essence, less spontaneous than men, and indicates that they take a quiet yet dominant role in organising their social lives. Clearly there are benefits to women relaxing more and embracing impulsiveness. The excitement and anxiety they feel when surprised by their other half increases libido and heightens sexual attraction, leading to quicker and easier seduction, which is great for their partners. One piece of advice for men – give your partner an inkling of the surprise so she has time to prepare, then reap the rewards!

A considerable 80 per cent of the couples in the study (24 of the 30 involved,) agreed the experience had a positive effect on their relationship, and plan to maintain a similar level of unexpected activity in the future. Of all the positive benefits, it was the increase in communication between couples that a third (34%) of women hailed as the best take home from the study. For men, having more opportunities to kiss and cuddle their girlfriends came top (30%).

Tyana, 25, study participant and salsa teacher from Leytonstone, said: “Dating in London is pretty fast paced – when your priority is to get a bit of sleep, romance goes out the window! The lastminute.com study was perfect timing as we had stopped making an effort. It was the little things that had the most impact, the date night and planning activities together. Now we are happier and more loved up – definitely leading to more bedroom action. It was interesting to learn that women are happier in the driving seat too. As a salsa teacher I do notice that when my female pupils first start out, they all try to lead the man!”

Like all good things, it is possible to have too many spur-of-the-moment surprises. Jo Hemming’s analysis also revealed that with too much surprise excitement in a relationship, couples can get tired, irritable and bicker more – especially after a few consecutive days of breaking their normal routine. The learning from the lastminute.com study is to keep things simple and sporadic. (See Jo Hemming’s top tips for ‘planned spontaneity’ below).

JO HEMMING’S TOP TIPS FOR PLANNED SPONTANEITY:

  • A little hint goes a long way… While men enjoy the excitement a truly spontaneous gesture brings, women prefer a few hints dropped along the way to prepare themselves for the moment. Take heed gents, and build up to your surprise with a little hint email or text to show you have something special in mind.
  • Twice is nice… Don’t just break your routine as a one-off; building it in once or possibly twice a week can work wonders. Don’t go overboard though, any more than that and the excitement level can turn into anxiety and fatigue.
  • Shake it up… Balance big gestures, like a weekend away or a meal out, with smaller ones which are appreciated by both genders – such as leaving love notes for your partner.
  • Don’t forget the basics… Routine is an important anchor and stabilising force in your relationship so don’t rush headlong into all your ideas for routine-busting surprises too quickly. The success lies in ‘planned spontaneity’ and managing perceived anxiety levels – even if you know these will be overcome by the activity itself.
  • Let the mood take you… Technology is an amazing thing so use it to your advantage, booking a romantic hotel after a meal or simply sending a romantic text will show you’re thinking of your special someone.

 

- END -

Notes to editors

About the survey

Thirty British couples were tested to see whether living spontaneously can improve their relationships. Each individual was asked to record their thoughts and feelings over a course of a fortnight – living the first week normally and the second week spontaneously. lastminute.com, an authority on enabling a life more spontaneous, aided the couples supplying them with last minute activities such as dinners, trips to the theatres and hotel stays. The couples were also encouraged to perform little spontaneous gestures, including breakfast in bed, whispering sweet nothings and hiding notes of appreciation for their partner to find. The study was conducted with leading psychologist, Jo Hemmings.

For further information and assets, please contact the lastminute.com press office:

e: Communications_team@lastminute.com

 

About lastminute.com

We’re champions of last minute travel and leisure. Giving people five-star experiences at three-star price tags is what lastminute.com lives for. We’ve been doing it since 1998 and we reckon we’re the best at it. When we asked independent researchers to ask people which European brand they associated with ‘last minute’ travel and leisure, 94 per cent of them mentioned us. To us, that makes us Number One. Hotels, spa days, city breaks, meals out, theatre tickets…we provide customers with great last minute deals which enable and inspire spontaneity. Headquartered in Farringdon, London, lastminute.com also operates in Ireland, France, Germany, Italy and Spain.



[1] lastminute.com couples study conducted with leading psychologist, Jo Hemmings. . All figures, unless otherwise stated, are from this psychological study. See notes to editor for more information.

[2] Sexual activity increased – by the end of the study 54% were having sex a few times a week (compared to 21% at the start) – a rise of 33%

[3] During the study couples reported happiness levels increase by 20% on the second week – 20% of one week equates to 1.4 days

[4] Using data from 2010 to 2011, Facebook researchers noted changes in users’ relationship statuses. Within each age range (under 25, 25-44 and 45 and up), June was the month that spelled trouble for love. But the summer months overall—May to August, specifically—showed a serious decline in the amount of “Facebook official” relationships.: https://www.facebook.com/notes/facebook-data-team/the-right-time-for-love-tracking-the-seasonality-of-relationship-formation/10150643989093859

[5] Couples reported kissing and cuddling increased by 50%

[6] Couples who had sex once a week increased from 2% to 9% and those who didn’t have sex at all reduced from 15% to 7%

[7] 80 of the couples reported a significant improvement in levels of confidence, communication and intimacy in their relationships

[8] 88% of women in the study claimed to be the driving force behind their plans (and 63% of men agreed)

[9] Where there was some information available, and the spontaneity was more planned and less of a surprise, 45% of women reported a better time than expected, an increase of 45%

PRESS RELEASE 28/5/2014: Spontaneity on the rise as lastminute.com reveals smartphones are creating a nation of impulsive planners

Spontaneity on the rise as lastminute.com reveals smartphones are creating a nation of impulsive planners  

  • Six million Brits[1] use mobiles to book getaway breaks on the day
  • City dwellers are using mobiles to ‘date their city’
  • Post-date mobile hotel bookings trending, as singles hope to get lucky

London, 28th May 2014: TODAY, research[2] commissioned by lastminute.com, champion of last minute travel and leisure, reveals that mobile technology is unleashing Britain’s spontaneous side by offering palm-of-the-hand access to travel inspiration and great deals. Using smartphones, the nation is planning getaways, booking cheeky date-night hotel rooms and ‘dating their city’ in the spur of the moment.

The study of 2,000 Brits showed that 59% of those questioned book hotel and flights on a mobile app or mobile website less than a week before their departure date. One in five (19%) super-spontaneous Brits book on the same day for that very night without having to break the bank; the average price for same day hotel bookings comes in at just £65 a night.

With ever-changeable social calendars, and the best deals available at the tap of a touchscreen, Brits are using technology to capture the moment while it lasts, with almost a third (29%) of same-night hotel bookings being made following a great night out with friends. The research also reveals that 16% of Brits have booked a hotel after getting so caught up in the moment that they missed the last public transport home.

Backing up the research, lastminute.com data reveals bookings on mobile devices for hotels on the same night are on the rise, with a third of bookings for Thursday, Friday and Saturday nights being made between the hours of 6pm and midnight that day[3]. The increase in spontaneous purchasing habits is in line with changes to social behaviour, as mobile technology makes us ever more flighty towards commitments; of those questioned, 3 in 5 stated they were willing to change plans on a night out to stick with the group, with 13% admitting they always do, out of fear that they’ll miss out on a fantastic night elsewhere.

Matthew Crummack, CEO of lastminute.com said; “Mobile technology is having an extraordinary impact on our lives. This is only the start, but mobile is already completely changing the way we plan our leisure time – I believe more than the internet did before. Our latest research demonstrates the UK’s phenomenally rapid immersion into the mobile world and the fun which comes with it. In fact, at lastminute.com, we see every day how more and more customers book hotels between 6pm and midnight for stays that very night, taking last minute living to a whole new level.”

Using mobile to ‘date my city’

lastminute.com’s research also uncovered a ‘date my city’ trend as Brits make snap decisions on hotels in their hometown to lap up life’s luxuries and enjoy a little ‘me’ time, with a quarter (23%) of same night bookings taking place at a luxurious hotel in home cities.

A quarter (23%) admitted the reason behind this was to escape the mess at home and with over a third (36%) of lastminute.com’s same day mobile bookings being made for its Top Secret® Hotels[4],commonly used for affordable luxury, a spot of last minute pampering is also driving close-to-home stays.

Booking on our phones to get lucky

When it comes to dating, it seems mobile’s influence is enabling the nation to become a lot more frivolous, starting romances with an app and ending in a hotel room. Almost a fifth of those surveyed were not ashamed to use their mobile to take them further on a hot date, admitting they had booked a hotel for the night when they felt they might get lucky.

Interestingly, the research also suggests it’s the older generations that were most likely to book a hotel when a date is going well, with a quarter (25%) of 41-50 year olds admitting to splashing the cash to impress their date, as opposed to 5% of 18-24 year olds. Men were also by far the most likely to book a hotel on their mobiles (26%) if a date is going well. While women on the other hand would much rather spend the money on a hotel room following a great night out with friends (33%), with only 9% having booked spontaneously on a good date.

To help the nation love living last minute through mobile technology, lastminute.com has launched its first mobile app so customers can book a hotel on the go – available for free on the App Store. Perfect for a night on the town, or after missing the last train home, the GPS–enabled lastminute.com hotels booking app finds hotels nearby at the best price

ENDS

Notes to editors

About the survey

The survey was carried out on behalf of lastminute.com by OnePoll. All figures, unless otherwise stated, are from this survey. Total sample size of adults across the UK was 2,000 from 30 cities across the UK. Fieldwork was undertaken at the beginning of April 2014. The survey was carried out online.

For further information and assets, please contact the lastminute.com press office:

e: Communications_team@lastminute.com

 

About lastminute.com

We’re champions of last minute travel and leisure. Giving people five-star experiences at three-star price tags is what lastminute.com lives for. We’ve been doing it since 1998 and we reckon we’re the best at it. When we asked independent researchers to ask people which European brand they associated with ‘last minute’ travel and leisure, 94 per cent of them mentioned us. To us, that makes us Number One. Hotels, spa days, city breaks, meals out, theatre tickets…we provide customers with great last minute deals which enable and inspire spontaneity. Headquartered in Farringdon, London, lastminute.com also operates in Ireland, France, Germany, Italy and Spain.


[1] 19% of population aged 25 – 39 according to ONS data

[2] lastminute.com conducted research among 2,000 British adults online by OnePoll at the beginning of April 2014. All figures, unless otherwise stated, are from this survey. Total sample is of adults across the UK from 30 cities. The survey was carried out online.

[3] Hotel bookings made on lastminute.com using a mobile device over the last 18 months

[4] Hotel bookings made on lastminute.com using a mobile device over the last 18 months